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New Friedman "Retail Owners & Presidents Seminar" exposes why current retail models are wrong and what has to change for independents to prosper
Retail authority Harry J. Friedman's new seminar exclusively for retail owners and presidents offers bold new directions for battling the economy, big box stores and the internet – as well as how to objectively assess your stores and set up a strategic plan that will grow your business.
Los Angeles, CA - Traditional retail is changing. The economy, the internet, big box stores…they're all chipping away at what was once a relatively stable process of buying and selling merchandise. Independent retailers are finding that what routinely worked well is now quickly fading. But there is hope.
For over 30 years, international retail authority Harry J. Friedman has observed the struggle of the independent retailer. His NEW Independent Retail Owners and Presidents Seminar is retail's first 2-day event focused on strategy, organization and planning – exclusively for owners and presidents only.
In his hardest-hitting seminar ever, Friedman delivers a no-holds-barred, this-is-the-truth expose of why current retail models aren't right and what has to change for you to survive and prosper – whether you have one store or hundreds. The seminar confronts traditional retail thinking and offers bold new directions on how to retail.
"For decades, retailers have bored and disappointed their customers to death," says Friedman, founder and CEO of The Friedman Group, retail's largest consulting and training organization. "Today, having a unique selling proposition and providing your customers with an 'experience' at store level that sets you apart from the rest is no longer an option. It's time to get your retail right, if you want to be around to compete against the e-tailers and big box stores."
At this seminar, retailers will discover new directions on…
• Battling the economy, big box stores and the
internet
• Growth – why what built your business is not
always what sustains it
• How the successful retail model has
radically changed
• The difficulty of finding good people
• Why opening more stores may not be the
right goal
• Why creating an "experience" at store level is
now mandatory for survival
• How to objectively assess your stores and
set up the right strategic plan,
According to Friedman, the sales floor has been taken for granted in relation to its ROI for too long. And people issues have continued to stymie senior management's ability to increase sales.
"For years we've been strong proponents of a highly disciplined environment where sales producers are rewarded, and poor performers are moved off the floor. This seminar takes that principle to the next level. We've found that elevating the role managers play and putting them in the game like never before can pay huge dividends." Friedman directs retailers on fixing the personnel problem, with operational models that open up the avenues for both top and bottom-line growth.
As one of retail's most sought-after consultants and visionaries, Friedman has worked with retailers in over 35 countries, has been on more sales floors and acquired more firsthand knowledge than any single retailer could ever hope to experience. His new seminar delivers that experience in the form of innovative concepts, revealing case studies and according to attendees – "more million-dollar ideas than you'll know what do with."
For upcoming dates and locations, a free brochure or more information, call The Friedman Group at 800-351-8040 or visit their website:www.thefriedmangroup.com. Space is limited.
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