Photonica Announces Iconica.com!

New company offers a fast, affordable and wholly automated new online resource for stock images

New York, NY. The worldwide leader in high-caliber stock photography, Photonica now announces an exciting new alternative resource for stock images: Iconica. A brand new, wholly on-line stock resource, Iconica (www.Iconica.com) provides a bridge between royalty-free and rights-protected images, with thousands of affordable and instantly browsable illustrative images on a wealth of common topics and subjects.

"Iconica is a groundbreaking approach to stock photography, combining the convenience of royalty-free with the added value of rights-protected," comments David Neilson, CEO of Iconica, and architect of the concept. "The idea is so revolutionary and simple that we've managed to attract over 100 of the world's best commercial photographers before launch! What's more, the images are awesome, and buying and using them is incredibly easy. It really is the future of stock."

As the name implies, the images in Iconica's collections are primarily made up of commercial photographic icons, and include subjects covering a wide variety of topics and ideas - especially those in greatest demand from creatives, designers, and business users. "Iconica is totally different from Photonica," adds Neilson. "The images are polished, high-quality stock, chosen for their subject merit and technique rather than for conceptual or thought-provoking value. We're certain that the professional creative community will find that Iconica is a refreshing and affordable alternative to what the market has to offer today."

Iconica's images can be searched, viewed, and purchased in a completely automated online environment. And Iconica's rights-protected, non-exclusive offering ensures that every image carries a history with it, allowing the buyer to actually examine and review any previous rights uses immediately, on-line, before they purchase. Even model release information is held in digital form against the image. What's more, all images are provided to the client as super-high-res digital files, with all accompanying documentation sent in easy-to-view PDF format. "This means that a visitor can find what they need, view, buy, and use, at any time of the day or night, and literally within minutes," comments Neilson. "And at a price that's able to fall within almost any budget constraint."

With a slogan that proclaims "stock that's easy to choose and easy to use," Iconica is now launched worldwide, and provides an electrifying new direction in stock from some of the world's leading authorities in visual solutions - Photonica. For more information on Iconica or its exciting new launch, please contact Executive Vice President Kinya Horikoshi, at (212) 634-5666 or Kinya.Horikoshi@Photonica.com. For more PR materials, images, or company background, contact publicist Angela Mitchell at (954) 983-5877 or Paramitch@aol.com.

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