AFTER TRADING $48 MILLION IN PRODUCTS AND SERVICES LAST YEAR, BARTER NETWORK LIMITED GETS A NEW LOOK!

Barter Network Limited, the 3rd largest Canadian owned and operared barter company announces year end with $48 million in total traded products and services. A press conference is going to be held on July 4th, at 10:00 am at BNL's head office, 181 Eglinton Ave East.

AFTER TRADING $48 MILLION IN PRODUCTS AND SERVICES LAST YEAR, BARTER NETWORK LIMITED GETS A NEW LOOK!

For Immediate Release
June 26, 2003

For More Information Contact:
Colleen McCormick
McCormick PR Consulting
Tel: (416) 691-7247
mccormickprcsltg@aol.com

Toronto (PRWEB) June 26, 2003 – The origins of barter date back to the birth of humankind, where currency was introduced in the form of cattle, somewhere around 9,000 BC. (Ironically, most of us carry todays currency inside of yesterdays billfold – leather). Where our method of payment has changed from livestock to paper to plastic, the concept of barter has remained. Canadian owned Barter Network Limited (BNL") is one of the fastest growing barter exchanges in North America with $48 million in total trade last year. BNL is a major player in Canadian business and is fiercely carving out their place, brokering the oldest form of payment in existence.

July 4th sees BNLs third year in double-digit growth, and while most of North America celebrates their independence that week - BNL bought their cake with no time to eat it! With all their experience in credit management, loan restructuring and downsizing, todays entrepreneurial workforce has returned to being barter savvy. Through BNL, companies now convert their downtime" and stale inventory" into credit toward the cash costs of their business – effectively selling their quiet time to service overhead and save cash flow.

President Patti Falus explains: The stress imposed on our economy today seems to have triggered some sort of paradigm shift in business owners out there. What was once the significant process of ‘educating our prospective members about the benefits of barter, now seems to be common street sense. I cant believe the number of inquiries were getting about barter these days – and the questions are very detailed."

To combat the current onslaught of plagues hitting Toronto, Falus and Vice-President, David Holland, have designed a plan to help local businesses survive the steady decline in Toronto tourism.

Barter is smart for Toronto businesses in these volatile times. It allows for businesses to conserve cash flow in today's economically challenged market, and expand their marketing dollars, increase sales, generate more referrals and leverage buying power." Says Holland.

"We're taking barter to the next level. By joining forces with the retail community, we combine the under performing asset known as Toronto and barter it to cover some of the running cost of her tourist sector. We want to save those businesses millions in cash outlay. Our city is suffering through one of its worse crises ever and we are simply the best equipped to help in these times." says Falus.

BNL is empowering all Toronto businesses to leverage their products and services and potentially turn tens of millions of dollars in under-utilized capacity into advertising, employee benefits and business improvements they would have had to pay cash for.

ABOUT BARTER NETWORK LTD.
Barter Network Limited does total trading of between 4 and 5 million dollars per month and has business affiliates in New York, Pittsburgh, Connecticut, Montreal, Vancouver, Winnipeg and Calgary. BNL is also a member of BANC (providing member access to goods and services in over 70 exchanges in 15 countries) and the N.A.T.E (National Association of Trade Exchanges) which governs barter exchanges worldwide.

Operated by veteran brokers, BNL serves the individual needs of any company that may have excess inventory, media, travel or services to offer for sale on a trade basis. Businesses can choose from five key spending areas: Advertising and Promotions; General Business Expenses; Travel and Entertainment; Employee Benefits and Personal Use.

BNL has become one of the leading sources for bartered media advertising, whether print, radio, television or billboards. Over 1,100 diverse businesses across Canada are members of BNL. The BNL member roster includes industry leaders such as Sandals Resorts, Citytv, Astral Media, VIA Rail Canada, Licks Restaurants, Toronto Argonauts and Dave and Busters.

As the only woman running her own exchange in Canada, Falus affirms - Pardon the cliché, but its really true: the number one priority in BNL is customer service and thats the reason were successful." Seasoned brokers oversee and monitor all barter transactions, ensuring each client is fully assisted to get the most bang for their barter buck.

Barter exchanges in Canada are on equal footing with banks and credit-card companies as record-keepers of the financial transactions of taxpayers; as such, Falus upholds ethical trading standards and business practices with stringent policy guidelines for trading through BNL. Though all members receive an education in proper barter etiquette, those not adhering to BNL policy are given a ‘refresher course, with repeat offenders shown the door. This results in the BNL membership enjoying an exchange with a very desirable currency" – as with any closed economy, the worth of its currency is directly reflected by the productivity of its people.

With an estimated $10 billion in sales each year, barter is an area of intense activity; yet, it tends to be invisible to the mainstream economy. Barter is a creative way of doing business that does even better during a recession. Barter is about opportunity and its knocking for Barter Network Limited - watch out, this Canadian business wont be undersold… besides, your cash is no good, here.

**A press conference is being held on July 4th, 2003 at 10am to announce the growth and success of Canadian owned and operated Barter Network Limited, celebrating their third anniversary with $48 million in total traded products and services last year. If you are interested in attending please RSVP by July 2, 2003. BNL clients will be on hand to tell their story of how barter has helped them achieve success.**

For more information on Barter Network Ltd. please call 416-485-9393 or visit
www.barternetworkltd.com.

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