As Current Economic Climate Heightens The Need To Maintain Brand Visibility, designTHIS! Jumps Into Action!

Many companies react to tough economic times by tightening their advertising belts. But credible studies point to a surprising fact: when recession fades, companies that have maintained brand visibility through economic downturn simply do better than those who cut spending.

NAPA, CA (PRWEB) July 10, 2003 -- Many companies react to tough economic times by tightening their advertising belts. But credible studies point to a surprising fact: when recession fades, companies that have maintained brand visibility through economic downturn simply do better than those who cut spending. If your competitors cut spending and thus, visibility, you are poised to be more visible. Resisting the usual, designTHIS! responds to the opportunity by expanding its core service offerings to include in-house video and postproduction services, which provides clients another vehicle for brand visibility.

Napa-based print + interactive agency designTHIS!, LLC, has quietly produced video projects for select clients over the past years, and is now positioned to market these capabilities to a wider audience. For designTHIS!, 2003 has been a flurry of activity in the videography arena, primarily for prominent, international fitness equipment manufacturer, New York-based Sports & Leisure Technology Corporation. Sports & Leisure's instructional fitness videos help their customers get the most from their products. In the first half of 2003 alone, designTHIS! has produced five videos, start to finish, in English, French, and Spanish, to meet the needs of this international audience.

The firm's in-house videography capabilities offer visual individuality with flexibility, quality control, and quick response: "Broadband is the future and we want to be a big part of it. We developed our in-house video and post-production to better serve the growing needs of our clientele," says Amy Predmore, Interactive Director and principal of designTHIS! "We are increasingly incorporating different communications tools in projects for our clients. It made sense to bring the video capabilities in-house and offer clients a full-service menu of interactive and online services, with creative development and design managed in our office."

The investment in videography is not appropriate for everyone. The commitment to planning, production, and post-production is higher than that of traditional print communications materials or even websites. However, videography can be highly effective when layered with other communications vehicles. For the right kind of client, the investment can pay off handsomely.

How can videography give your business an advantage in the marketplace? The combination of video and audio is ideal for clarifying complex services or features and for creating strong message retention. Whether through traditional video/DVD or Web-based applications, video can:
• introduce new products or services in an exciting or instructional way.
• illustrate uses or features of products not easily demonstrated by your sales staff.
• portray the many uses of a product, selling the customer on its versatility and allowing them to derive more value from your product. Perceived value is key in a tight market.

designTHIS!, LLC, provides comprehensive, targeted print + interactive design to diverse clients, coast to coast. Established in 1996 by principals Kim Shaeffer and Amy Predmore, the Napa (CA) firms philosophy is simple:
Build brands. Resist the usual. It's what we do.

To learn more about designTHIS!, please contact Leslie P. Stock, Communications:
707 252 9425 or visit www.designthis.com

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