FOR IMMEDIATE RELEASE Online Demo to Educate Retailers on Maximizing E-Commerce ROI

IconMedialab, a global leader in Internet and interactive technology development, today announced the launch of an educational demonstration profiling new technologies being proven to maximize e-commerce ROI. For the first time, retailers can benefit from a comprehensive overview of how Rich Internet Application (RIA) technologies can address some of their most pressing customer conversion and loyalty challenges. The demo is publicly accessible by visiting http://www.RichCommerce.com.

SAN FRANCISCO, CA (PRWEB) July 10, 2003 -- IconMedialab, a global leader in Internet and interactive technology development, today announced the launch of an educational demonstration profiling new technologies being proven to maximize e-commerce ROI. For the first time, retailers can benefit from a comprehensive overview of how Rich Internet Application (RIA) technologies can address some of their most pressing customer conversion and loyalty challenges. The demo is publicly accessible by visiting http://www.RichCommerce.com.

According to research analysts at IDC, RIAs can deliver online retailers, a variety of substantial benefits, including highly qualified lead generation, increased sales, increased brand loyalty, longer stays on sites, more frequent repeat visits, reduced bandwidth costs, reduced support calls, and deepened customer relationships." (IDC, April 2003).

The demo at http://www.RichCommerce.com illustrates how RIAs benefit retailers by leveraging their current e-commerce investments, and build upon them by vastly improving such challenging issues as shopping cart abandonment and product returns.

"IconMedialab has been helping online retailing for a long time, and nothing we've seen in the past shows the same promise or impact of RIA technologies," says IconMedialab User Experience Lead, Brian Ghidnelli, "and by optimizing user experience in so many ways, it could really give an edge to retailers looking to capitalize on their existing online retailing investments."

Continues Ghidnelli: "Leading edge retailers such as Camper Shoes (http://www.Camper.com) are generating significant return on investment through the adoption of RIAs. With the launch of this online educational demo, other retailers can now better understand how RIAs can assist them in improving their bottom lines."

The RichCommerce demo is part of a continued effort by IconMedialab to provide value added information on the ROI-positive deployment of interactive technologies. RIAs are in line with IconMedialab's expertise in user experience as well as the firm's retail and commerce domain expertise gained through work with such industry leaders as Camper, Prada, L'Oreal, iClassics, Readers Digest/Gifts.com, and Motorola.

About IconMedialab:
IconMedialab is an information technology firm specializing in expert Internet, wireless, and multi-channel consultation and through the Icon Advanced Technology Group software training and senior level consulting. IconMedialab clients include Safeway, Cisco, Yahoo!, Mitsubishi, Boeing, Charles Schwab, France Telecom, the New York Stock Exchange, Anheuser-Busch, John Deere Co., and MasterCard.

IconMedialab is part of the international network of the Lost Boys/IconMedialab Group. The network includes approximately 650 business, user experience, and IT specialists in nine countries. The firm is listed on the Stockholm stock exchange.

For more information, please contact:

Kelly Ross
(415) 932-5550
Kelly.Ross@IconMedialab.com