Public Relations Boost Brand Awareness for African American Companies

Public Relations Boost Brand Awareness for African American Companies By Phil Andrews

C & B Books Distribution Center
157-15 72nd Ave. Suite 257
Flushing, New York 11367
Contact Person: Phil Andrews
www.cbbooksdistribution.com
cbbookspr@aol.com
1.718.591-4807

For Immediate Release: Public Relations boost Brand Awareness for African American Companies

Public Relations is a great tool for African-American businesses to build brand awareness for their companies. Most small companies have many newsworthy events that their companies encounter on a daily basis. Press releases are a major tool for many companies public relations campaign. Brand awareness for a company is built over time, and can yield significant results if your campaign is strategically and systematically planned and executed. The following is a list of some ideas for your companies public relations campaign: 1) XYZ company celebrates 5th year anniversary 2) Book company expands throughout continental U.S. 3) Technology company launches new product 4) Company exceeds sales projection 5) Executive elected to board of directors of non-for- profit 6) New employee joins company 7) Company B forms strategic alliance with company R 8) Company opens new branch office 9) C & B Books Distribution Center receives small business award 10) Telecommunications companies carves new niche in market Public Relations is for all intents and purposes only limited by your companies ability to take advantage of creative ideas. Many small to medium sized publications are constantly looking for good sources of news. Pay special attention to the content of your press releases and look for unique angles to promote your companys milestones and achievements. The press release is what the hammer is to the nail, and can get the job done to boost your brand awareness in your public relations campaign. Some press releases can be used systematically since some events in your company occur monthly, quarterly, and yearly. Pay careful attention to your companys activities, and develop a list of potential press release topics. Phil Andrews is the Public Relations Director for C & B Books Distribution Center located at www.cbbooksdistribution.com which is an online bookstore specializing in African-American books and Multi-Cultural books. To view our catalog of books log on to our web site at www.cbbooksdistribution.com or email us at cbbookdist@aol.com for more information. Mr. Andrews is also a current member of 100 Black Men of Long Island/Member of 100 Black Men of America and has been recently appointed to the position of Vice President of Public Relations/Marketing for the National African American Speakers Association.