Daybreak ICS Announces Corporate Rebranding.

Doncument & content management consultantcy announces corporate rebranding effort.

WILLISTON, VT, July. 25, 2003- Daybreak Intellectual Capital Solutions, in a continuing effort to provide innovative services to the document and content management market, has introduced its global rebranding initiative.

The rebranding effort is positioning the Daybreak ICS brand as collaborative and accessible, and as a Signature Partner with the market-leading document and content management software company, Documentum (http://www.documentum.com). There are very real, tangible benefits with document and content management systems but these benefits can become lost when the explanations become too technical, too quickly," says Marketing Director, Bill Rattner. We have designed our messaging to be conversational rather than overly technical. We offer solutions that will save you time and money and we dont want anyone to lose sight of that. Our potential clients want to know the benefits and what it means to them."

Indeed, the redesigned website (http://www.daybreakics.com) features easy-to-understand explanations of Daybreaks products and services as well as the benefits. The home page highlights the costs associated with the lack of document and content management such as, A typical employee spends 30%–40% of their time looking for information," and When an employee leaves a company, 70% of their knowledge leaves with them."

These are the sort of things our clients might not have thought about when considering document and content management", says Mr. Rattner, Especially in these times of cost cutting and increased efficiency, our solutions can save a company a significant amount of money immediately and that savings goes right to their bottom line."

The rebranding effort, which includes the Daybreak ICS logo, web site, presentation materials, letterhead and signage, was created in-house.