TAILGATORZ LAUNCHES A ONE-OF-A-KIND PRODUCT TARGETING TAILGATING FANS AND TRUCK OWNERS

Breakthrough Chair Uniquely Designed for Truck Owners Now Available For Trucks of Any Size

REDONDO BEACH, Calif., June 15, 2003 -- TailGatorz, Inc. (http://www.tailgatorz.com), a leading manufacturer of truck accessories, today announced the launch of the companys patent-pending tailgate chair. A first of its kind, the TailGatorz chair provides back support by way of a comfortable, practical and durable furniture solution for pickup trucks of any size. The chair easily adjusts to the tailgate of trucks and folds to fit into a bag that easily stores behind the drivers seat of the truck, available for quick access. The TailGatorz Ultimate Tailgate Chair retails for $49.95 and is available in a variety of colors.

"This is a product that is long overdue for the truck," said Jon Jurgens, President of TailGatorz Inc. "Ever since the introduction of the pickup truck, regardless of where people are, camping, events, etc; the sensible place to sit is on the tailgate. Our TailGatorz chair is designed as an accessory that works with any truck creating an instant seating environment -- all while providing the much needed support and comfort people seek."

The Tailgate chair attaches to the tailgate of a truck via scratch-resistant nylon-plastic hooks. The frame of the chair is composed of anodized aluminum to prevent weathering or rusting. A comfortable, yet durable denier 600 fabric is used for the backing material. The chair incorporates back support and provides such features as adjustable hooks to allow for different-sized users. Furthermore, the chair uniquely folds up and is easily stored in a bag (included).

With truck sales surpassing auto sales in 2002, we have seen a boom in the truck accessory industry", says Tom Myroniak, Director of Marketing, SEMA.

According to the Specialty Equipment Market Association (SEMA), rising truck and sport-utility sales have been accompanied by booming sales of aftermarket components. This trend, accompanied by record-breaking attendance at events such as NASCAR races, validates the ever-increasing truck enthusiast population. The TailGatorz Ultimate Tailgate Chair will ideally complement the needs of the truck community who desire the best seat in the house -- their tailgate.

Jon Jurgens, founder of TailGatorz, created the chair after spending countless weekends outdoors hunched over the tailgate of his truck. Lawn chairs and stick chairs were simply not practical and furthermore they were uncomfortable and cumbersome. His frustration resulted in the development of a chair designed for comfort and convenience while offering back support at the same time. The TailGatorz chair easily folds up to store behind the seat of any truck.

The TailGatorz chair is available at many truck accessory retailers across the United States or can be purchased directly from the manufacturer at www.TailGatorz.com.

About SEMA
SEMA represents the $27 billion specialty automotive industry. Founded in 1963, the trade association has more than 4,500 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.

About TailGatorz
Headquartered in Redondo Beach, California, Delux Enterprises, Inc.,(the parent company of TailGatorz, Inc.) is a privately held company that manufactures pickup truck accessories specially designed to provide convenience and comfort. To locate a dealer near you or for more information log on to: www.TailGatorz.com, or call (310) 316-9453. TailGatorz is an official member of the Specialty Equipment Market Association (SEMA).

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