Marketing Is Too Important To Be Left To The Marketing Department

Joe O'Brien, M.B.A., formerly Western District Manager for IBM, presents an overview of the importance of marketing and the role it should play in your organization.

Bay Area residents are invited to join the East Bay Consultants Network to hear Joe O'Brien, former Western District Manager for IBM, discuss the principles of selling solutions not products and provide tips on the importance of market-oriented thinking -- a necessity in today's competitive world. As Phillip Kotler of the University of Chicago says, "There are too many goods chasing too few customers."

The event will be held on July 30, 2003, at the Crow Canyon Country Club, 711 Silver Lake Drive, Danville, CA 94526. Registration will begin at 5:30 PM, a buffet dinner will be served at 6:00 PM, and the program will run from 6:30 to 8:30 PM. The cost for those registering before 7/25 will be $35.00 and after 7/25 or at the door $45.00. Those wishing to take advantage of this exciting presentation can go on line to www.acteva.com/go/imcnorcal or mail checks to IMC NorCal, PO Box 41507, San Jose, CA 95160.