Market America Recognized For Industry Innovation With International Online Program

Company is Finalist in Heated Award Competition

Greensboro, NC (PRWEB) July 27, 2003 -- Market America, a leading product brokerage and Internet marketing company, today announced that its One-to-One Marketing and Preferred Customer Program were recognized as a finalist for the prestigious Industry Innovation Award by the Direct Selling Association (DSA), a respected, national trade association representing more than 150 firms that distribute goods and services directly to consumers.

"Our efforts, in One-to-One Marketing, have really begun to pay off and be noticed," said James H. Ridinger, president and CEO, Market America. "Our Preferred Customer program enables us to leverage the power of the Internet, combining it with proven One-to-One Marketing techniques and allowing a two-way communication with consumers. Being a finalist for the Industry Innovation Award is an honor, given that past winners have included some very large companies in our industry."

Market America's Preferred Customer Program began in 1996. Since that time, it has grown into a driving force of over 360,000 registered Preferred Customers with a goal of more than 500,000 by the end of 2003. The program is unique in that it allows Market America to offer products that are market-driven, based directly from consumer survey data that indicates a trend or desire for a specific product.

Market America 's Preferred Customer program uses the latest customer relationship management technologies in combination with proven one-to-one marketing techniques to produce a solid line of two-way communication allowing the company to know its customers on more of a personal level. The program is attributed with the development of eight new products in direct response to customer survey analysis.

About Market America
Headquartered in Greensboro, N.C., Market America is an Internet marketing company that provides product solutions through the power of One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide and has recently expanded its operations into Australia, with operations in Taiwan scheduled to open in 2004.

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Contact:                                                            
Market America, Independent Distributor
888-580-5984
www.1to1superstore.com