MarketSuite generates customer database automatically

US eGOLF's new MarketSuite collects names, addresses and phone numbers from listed incoming phone calls automatically and non intrusively. The software then enables the user to visually pinpoint where the calls are coming from.

(PRWEB) August 2, 2003 -- Ensuring that every reservation slot is booked every day of the season is a challenge for management. Management has forever been trying to collect names and addresses of customers who visit their facility. This process is extremely arduous and seldom effective, simply because the operators are too busy to collect this information. Management can market directly to all customers that call their course.

US eGOLF's new MarketSuite collects names, addresses and phone numbers from listed incoming phone calls automatically and non intrusively. The software then enables the user to visually pinpoint where the calls are coming from. The user can then generate mailing labels or optionally, instantly message their customers via a pay per use automated phone. It is the only marketing method that enables the execution of campaigns to a targeted demographic that will have a high response rate since the golfers have already called the facility.

US eGOLFs MarketSuite is supplied with the iSuite, a devise that is plugged into the courses phone lines. Installation is simple and takes less than 30 minutes. The iSuite collects and stores the callers information for calls that are answered at the course as well as calls that are missed. Before the phone is answered, the callers phone number and identification can be available on the course POS (point of sale) system.

The callers information is transmitted by the iSuite to a computer with MARKETSuite software, which puts the information into a database. The information can be translated into mailing labels, or a phone call list for marketing activities or a report for analysis of call frequency, duration, and first time callers.

The software enables detailed reports on calls made, frequency of calls, missed calls, when people are calling and where they are calling from. Geocoded maps allow the user to pinpoint calling activity visually. The effectiveness of the advertising campaign can be monitored and modified by tracking phone responses after the ad has appeared. Mailing labels can be made using several filter criterions in the database. Optional modules for email marketing and POS interfacing are also available.

About US eGOLF
US eGOLF is a premier supplier of golf course management software solutions. The company provides leading-edge products for tee time management, IVR, CRM and POS systems. US eGOLF specializes in state of the art software tools for the golf industry and have implemented several custom solutions utilizing Microsofts .Net and SQL2000. The Company is headquartered in Woodbury, New York.

Further information can be found on its website http://www.usegolf.com.

For More information:
Please visit our website at: http://www.usegolf.com or you may contact:
Mike Wands, Media Inquiries
631-692-9163 or e-mail: mwands@usegolf.com