SkylarHaley Introduces achievONE The Liquid Energy Bar with the Better Coffee Boost"

SkylarHaley announces today the launch of achievONE, a uniquely new low carb, high protein coffee beverage.

Pleasanton, CA, August 25, 2003 -- SkylarHaley a leading Food and Beverage marketing company announced today the launch of AchievONE, a uniquely new low carb, high protein coffee beverage.

We believe achievONE will redefine the health and energy beverage category." Says SkylarHaley Co-Founder Perry Abadir. Consumers are thirsting for a new level of healthy beverages. Beverages that are not just healthy, but taste great as well. achievONE has few demographic boundaries as it is the one beverage that meets the needs of the millions of Americans on low carb, high protein diets, as well as the everyday consumer craving a great tasting beverage. By using premium coffee beans to mask out the strong, often bitter taste of protein products, we believe achievONE will become a strong alternative for coffee drinkers looking for a healthy alternative to the high sugar, high fat coffee beverages, yet love the aroma and great taste of coffee.

achievONE is not only for athletes and consumers seeking high protein low carb alternatives, but is an everyday lifestyle beverage that can be consumed anywhere. Says SkylarHaley Co-Founder Jonathan Smith. The office, pre-gym, post trail, school, at the park or just relaxing with a good book. Beautifully packaged in contemporary 9.5 oz glass bottles and shelf stable, achievONE is loaded with 20 Grams of protein, contains just 5 grams of carbohydrates, is high in calcium, includes 19 essential vitamins. AchievONE has no fat or added sugar and is available today in four delightful creamy coffee flavors, Cappuccino, Mocha Java, Hazelnut Crème, and Vanilla Nut. We are excited and inspired by the early response from consumers, distributors and retailers who are just as excited about AchievONE as we are."

Todays launch of achievONE by SkylarHaley follows the highly successful launch in June 2003 of their first beverage, essn, the award winning, all-natural, lightly carbonated, 100% juice varietals beverages.
About SkylarHaley
SkylarHaley (www.skylarhaley.com) is a leading Food and Beverage marketing company focused on bringing innovate products to market. By creating national brands in the food and beverage industry and aspires to obtain a market leading position through excellence in product innovation and customer service. We are dedicated to our customers product experience and pledge to sponsor activities that benefit the community we plan to serve.

Headquartered in Pleasanton, California and an East Coast office in Sterling, VA, SkylarHaley was founded in July 2002 by Perry Abadir and Jonathan Smith. With a combined fifty plus years of industry experience in the Food and Beverage business.
Mr. Abadir and Mr. Smith also own Blue Sun Corporation, a food and non-food brokerage company that specializes in selling to the Warehouse Clubs and to larger grocery retail chains. Blue Sun has been hired by SkylarHaley to represent the essn and achievONE beverage lines in the Club Channels.                            

Media Contacts:
Jeremy Smith Blue Sun Corporation, jeremy@bluesuncorp.com, Blue Sun Corporation 925.426.9864.
Peter Vermeulen, SkylarHaley, peter@skylarhaley.com, SkylarHaley, Inc. - Tel 925.600.9397, Fax 925.479.5138. www.skylarhaley.com
SkylarHaley, the achievONE logo, and the slogan The Liquid Energy Bar with the Better Coffee Boost," essn logo, and the slogans hydrate your spirit" and essn a new essential" are either trademarks or registered trademarks of SkylarHaley.