Revisit the basics, does your web site match up?

Although a web site may be one of the most important marketing tools for businesses, often busy employees neglect to give their web site a regular review. Your online marketing success depends on a solid web presentation and interactive response to customers. The following tips allow a quick web site review and help determine critical items that need to be updated.

August, 2003 -- Although a web site may be one of the most important marketing tools for businesses, often busy employees neglect to give their web site a regular review. Your online marketing success depends on a solid web presentation and interactive response to customers. The following tips allow a quick web site review and help determine critical items that need to be updated.

Proof your site for typographical and grammatical errors. Too often a company's site is plagued with such problems

KISS it! Keep it short and simple from the text to the images. KISS is a good rule of thumb for any corporate presentations

Check for bad links. All pages must load correctly and links need be current

Remove old news or events items. Update these pages most frequently. Post holiday hours, billing issues, staff changes, new products and employment opportunities

Test e-mail and order forms. Make sure timely responses are provided

Analysis your web traffic monthly. Several server-side programs analyze your where traffic comes, which pages are visited, for how long and which pages cause an exit

-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com
877/JASON-MUDD