VICTORINOX BY SWISS ARMY BRANDS USES THE NMS TO LAUNCH CANADIAN APPAREL E-NEWSLETTER CAMPAIGN
Abstract Design, a leading provider of web management solutions, today announced that Victorinox Apparel Canada launched its first of several newsletters using Abstract Design's NMS (Newsletter Management System) solution for content management and email newsletter publishing.
(PRWEB) September 3, 2003 -- Victorinox by Swiss Army Brands, the world leader of pocket tools (multi-tools and pocket knives) has been a trusted brand for over 100 years. Introducing apparel to the Victorinox product line, but lacking a key content management component to quickly add email newsletters to its lineup, Victorinox Apparel Canada turned to Abstract Design for a solution.
As a long-standing service provider of custom web solutions, Abstract Design presented Victorinox Apparel Canada with The NMS for feedback and review. As soon as they saw The NMS demonstrated, Victorinox Apparel Canada knew they had found the solution they were looking for - an easy-to-manage means for communicating with retail distributors of the Victorinox Apparel brand about new product launches, upcoming events and news.
The NMS enables Victorinox Apparel Canada to create and manage content for it's Swiss E-Bulletin. Using an account tailored to their specific requirements, Victorinox Apparel Canada editors can manage subscribers; generate newsletters and track campaign results. The NMS is deployed as a service, requiring no software purchases or ongoing system maintenance by Victorinox Apparel Canada. And because it is a web-based system, users can access their accounts any time of day from anywhere with an Internet connection.
"Working with Victorinox Apparel Canada is an honor," said Ryan Price, Abstract Design founder and CEO. "They are such an incredible brand and their forward thinking approach to publishing online was a great match for our new and innovative product." Satisfied with the launch of the Swiss E-Bulletin, Victorinox Apparel Canada plans to launch several additional newsletters using The NMS in the coming months.
About Abstract Design
Founded in February 1999, Abstract Design is a leading provider of web management technologies for small and medium business enterprises. Abstract Design's solutions help organizations manage the entire web publishing process, from creation and programming to analysis and statistics.
Abstract Design's solutions have been selected by a variety of organizations including; Victorinox Apparel Canada, Fanshawe College and The Small Business Center. Abstract Design's headquarters are in London, Ontario, Canada.
For more information about the company, visit http://www.AbstractDesign.com, http://www.thenms.com or call 519.667.0976.
About Victorinox Apparel Canada
Since the first knife in 1891, everything that the Swiss Army cross and shield has appeared on has been of unsurpassed precision, functionality and durability. The introduction of travel gear in 1999 was met with resounding critical applause and total inventory sellouts in markets like Los Angeles and New York. In 2001, Victorinox continued to build on the brand by releasing a successful line of apparel.
For more information on Victorinox by Swiss Army Brands, visit: http://www.swissarmy.com/
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