DASHING DIVA selects WORKHOUSE PUBLICITY for New York City STYLE LAB Launch

Dashing Diva is a subsidiary of KMC Exim Corp., the world's largest manufacturer of designer nails.

Port Washington NY (PRWEB) September 21, 2003 -- Workhouse Publicity, New York's fastest rising Full-Service Public Relations Firm has been selected as the Agency of Record for Dashing Diva, a subsidiary of KMC Exim Corp., the world's largest manufacturer of design nails. Workhouse will be responsible for the launch of the first Dashing Diva Style Lab in New York City and as such will formulate marketing & branding communciations and initiatives across all channels. The assignment is effective immediately.

The Grand Opening of Dashing Diva Style Lab in New York will take place on Thursday, October 16th, 2003 at 7:30pm with complementary Nail Services, gift sets, Superstar DJ's, Champagne & Chocolate provided by Manhattan's Chocolate Bar. Through modern design and spa innovation, the 1, 800 square-foot salon with an additional 900 square foot lower-level offers an exciting new concept for the nail spa and retail industry. Offering numerous spa and express services, Dashing Diva offers artificial and natural nail care and a vast retail selection of hundreds of exclusive nail care items.

Press who wish to obtain credentials must send a request on media outlet letterhead. Requests should be faxed to Workhouse Publicity at (212) 334-1919 or sent via email to Devon Mack at mack@workhousepr.com. If you have additional questions please contact us directly at Workhouse Publicity at 212. 334. 8006 or visit www.workhousepr.com

Get Nailed!
Dashing Diva, a subsidiary of KMC Exim Corp., the world's largest manufacturer of design nails will launch its first Dashing Diva Style Lab in New York. Dashing Diva Style Lab offers exciting new concepts for a retail boutique/ nail spa through modern design and spa innovation. Dashing Diva Style Lab will provide one of the most complete salon experiences of any nail boutique in New York. With more than half of the Style Lab dedicated to retail with demo and multimedia educational sections, the store is complimented by spa service areas which create a warm, dynamic atmosphere. Focused on the savvy, energetic and quality-conscious Millennium girl, Dashing Diva offers a wide variety of branded retail products such as Tailor Fit pre-decorated nails, Elements Nail Treatment Lines, skin care and nail art products. Dashing Diva also offers an array of exclusive services such as Virtual Nails and Art Tip extensions.
###
Dashing Diva
Dashing Diva, headquartered in Port Washington, NY., is a subsidiary of KMC Exim Corp., the world's largest manufacturer of designer nails. Aside from an exclusive line of branded retail products, Dashing Diva also has exclusive and proprietary lines of service. A tremendous success when the Style Lab concept premiered at the 2003 International Beauty Show in New York City, the Japan Beauty Show in Tokyo and the Cosmoprof show in Las Vegas, Dashing Diva will offer franchising opportunities in 2004.