SANTA BARBARA, CA (PRWEB) January 24, 2004
Target Marketing of Santa Barbara announces Emetrics Summit 2004 to be held in London as well as Santa Barbara. http://www.emetrics.org
Emetrics Summit, Four Seasons London: May 24-26, 2004
Emetrics Summit, Four Seasons Santa Barbara: June 2-3, 2004
The Emetrics Summit is a gathering of web analytics thought leaders, industry analysts, media and practitioners for interaction and brainstorming, with an extraordinary amount of time devoted to discussion and peer group interaction.
This is the first Emetrics Summit outside the U.S. and the third in Santa Barbara. With so many people coming to Santa Barbara in the previous years, the Emetrics Summit is going to London by popular demand. "The Four Seasons Biltmore in Santa Barbara was such an exceptional venue - a real treat," said Jim Sterne of Target Marketing (http://www.targeting.com), "that it seemed only natural to hold it at the Four Seasons in London."
The Emetrics summit identifies, determines and discusses answers to critical web analytics issues, including:
- How do you establish a Web metrics baseline?
- How do you correlate offline and online metrics?
- Which criteria apply to which types of Web content?
- How do you correlate customer satisfaction data?
- How do you compare the Web to other channels of acquisition and distribution?
The focus of the Emetrics Summits has changed over time. "In 2002, everybody was relived to discover they were not alone in their pain. In 2003, most of the talk relating to the technology involved," said Sterne. The overall theme this year is:
"Profiting via web analytics."
"The format is primarily one of discussion and discovery," said Sterne "We're exploring best practices and real-word results. We're inviting executives to tell us what they want to talk about."
A day-long workshop is followed by two days of focused presentations (in the morning) and audience-directed discussions (in the afternoon). "Of the hundreds of conferences I have been to," said Sterne, "I've never seen this much time given over to networking and peer-to-peer learning. In 2002 and 2003, the attendees raved about getting so much face time and getting the real stories from people in their shoes."
So many web analytics professionals get blank stares from their coworkers when they try to talk about measuring website success. "Last year," Sterne revealed, "Dylan Lewis, director of Internet marketing at SmartDraw.com, asked his wife if he should go to the Emetrics Summit. She said, 'Go be with your kind, these are your brethren.' And she was so right. Dylan is so tuned into website measurement, that I asked him to come back this year as a speaker."
The industryÂs leading analysts and practitioners will spearhead the event, including web analytics professionals from hospitality, high tech, manufacturing, software, retail, and industry associations:
Matthew Berk, former analyst, Jupiter Research, now Web Analytics at Tommy Hilfiger
Georgie Camfield, Business Development Analysis Manager, Argos Limited
Richard Foan, Managing Director, ABC Electronic
Mike Grehan, Managing Director, iProspect Europe
Dylan Lewis, SmartDraw.com
Terry Lund, Terry Lund Consulting
Jim Novo, author of Drilling Down: Turning Customer Data into Profits
Seth Romanow, Analytics and Operations World Wide eBusiness, Hewlett-Packard
Shubhra Srivastava, Senior Analytics Consultant InterContinental Hotels Group
Jim Sterne, author of Web Metrics: Proven Methods for Measuring Web Site Success
Attendees will also get the chance to grill a variety of vendors that offer web analytics software and services. The 2003 Vendor Variety Hour has been extended to 90 minutes to ensure the audience has enough time to ask the really tough questions. Vendors will also have their computers available for hands-on demonstrations.
This Emetrics Summit is a working session. Several presentations will help set the stage, but the participants will set the agenda. It is a gathering of thought leaders designed for interaction and discovery, not for lecturing and note taking.
For More Information:
Santa Barbara Contact:
211 E. Victoria Street, Suite E
Santa Barbara, CA 93101
London Logistics Contact:
phone +44 (0) 1737 780150
fax +44 (0) 1737 780160
Professional Conference & Project Management
10 Ridgeway Road
RH1 6PH, UK
London Media Contact:
Pernille Sahl Taylor
phone +44 (0) 208 663 6111
About Jim Sterne
Jim Sterne has always been ahead of the curve. Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. In 2000, he wrote a revolutionary white paper with Matt Cutler from SPSS on web analytics and produced the first U.S. conference on the subject in 2002. A consultant to Fortune 500 companies, Sterne focuses on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books on using the Web for business including, "Web Metrics: Proven Methods for Measuring Web Site Success".
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