Emetrics Summit 2004 Web Analytics Conference Spreads to Europe in Third Year

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The web analytics industry's premier gathering - the Emetrics Summit - will be held in London as well as Santa Barbara this year due to its popularity. Professionals measuring the success of their websites will meet with their peers to learn best practices and share insights. The Emetrics Summit will be held at the Four Seasons, London May 24-26 and the Four Seasons Santa Barbara June 2-3, 2004 and will examine the measurement of web traffic, online conversion, usability, customer satisfaction and more. http://www.emetrics.org/summit604

Target Marketing of Santa Barbara announces Emetrics Summit 2004 to be held in London as well as Santa Barbara. http://www.emetrics.org

Emetrics Summit, Four Seasons London: May 24-26, 2004

Emetrics Summit, Four Seasons Santa Barbara: June 2-3, 2004

The Emetrics Summit is a gathering of web analytics thought leaders, industry analysts, media and practitioners for interaction and brainstorming, with an extraordinary amount of time devoted to discussion and peer group interaction.

This is the first Emetrics Summit outside the U.S. and the third in Santa Barbara. With so many people coming to Santa Barbara in the previous years, the Emetrics Summit is going to London by popular demand. "The Four Seasons Biltmore in Santa Barbara was such an exceptional venue - a real treat," said Jim Sterne of Target Marketing (http://www.targeting.com), "that it seemed only natural to hold it at the Four Seasons in London."

The Emetrics summit identifies, determines and discusses answers to critical web analytics issues, including:

  • How do you establish a Web metrics baseline?
  • How do you correlate offline and online metrics?
  • Which criteria apply to which types of Web content?
  • How do you correlate customer satisfaction data?
  • How do you compare the Web to other channels of acquisition and distribution?

The focus of the Emetrics Summits has changed over time. "In 2002, everybody was relived to discover they were not alone in their pain. In 2003, most of the talk relating to the technology involved," said Sterne. The overall theme this year is:

"Profiting via web analytics."

"The format is primarily one of discussion and discovery," said Sterne "We're exploring best practices and real-word results. We're inviting executives to tell us what they want to talk about."

A day-long workshop is followed by two days of focused presentations (in the morning) and audience-directed discussions (in the afternoon). "Of the hundreds of conferences I have been to," said Sterne, "I've never seen this much time given over to networking and peer-to-peer learning. In 2002 and 2003, the attendees raved about getting so much face time and getting the real stories from people in their shoes."

So many web analytics professionals get blank stares from their coworkers when they try to talk about measuring website success. "Last year," Sterne revealed, "Dylan Lewis, director of Internet marketing at SmartDraw.com, asked his wife if he should go to the Emetrics Summit. She said, 'Go be with your kind, these are your brethren.' And she was so right. Dylan is so tuned into website measurement, that I asked him to come back this year as a speaker."

The industry’s leading analysts and practitioners will spearhead the event, including web analytics professionals from hospitality, high tech, manufacturing, software, retail, and industry associations:

Matthew Berk, former analyst, Jupiter Research, now Web Analytics at Tommy Hilfiger

Georgie Camfield, Business Development Analysis Manager, Argos Limited

Richard Foan, Managing Director, ABC Electronic

Mike Grehan, Managing Director, iProspect Europe

Dylan Lewis, SmartDraw.com

Terry Lund, Terry Lund Consulting

Jim Novo, author of Drilling Down: Turning Customer Data into Profits

Seth Romanow, Analytics and Operations World Wide eBusiness, Hewlett-Packard

Shubhra Srivastava, Senior Analytics Consultant InterContinental Hotels Group

Jim Sterne, author of Web Metrics: Proven Methods for Measuring Web Site Success

Attendees will also get the chance to grill a variety of vendors that offer web analytics software and services. The 2003 Vendor Variety Hour has been extended to 90 minutes to ensure the audience has enough time to ask the really tough questions. Vendors will also have their computers available for hands-on demonstrations.

This Emetrics Summit is a working session. Several presentations will help set the stage, but the participants will set the agenda. It is a gathering of thought leaders designed for interaction and discovery, not for lecturing and note taking.


For More Information:

Santa Barbara Contact:

Jim Sterne


phone 805-965-3184

fax 805-965-8687

Target Marketing

211 E. Victoria Street, Suite E

Santa Barbara, CA 93101

London Logistics Contact:

Sharon Moncur


phone +44 (0) 1737 780150

fax +44 (0) 1737 780160

Professional Conference & Project Management

10 Ridgeway Road

Redhill, Surrey


London Media Contact:

Pernille Sahl Taylor

Reality PR

phone +44 (0) 208 663 6111


About Jim Sterne

Jim Sterne has always been ahead of the curve. Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. In 2000, he wrote a revolutionary white paper with Matt Cutler from SPSS on web analytics and produced the first U.S. conference on the subject in 2002. A consultant to Fortune 500 companies, Sterne focuses on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books on using the Web for business including, "Web Metrics: Proven Methods for Measuring Web Site Success".

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