DegreePort syndicates proprietary school search technology

DegreePort, a growing online directory of higher education institutions, announces the launch this week of a proprietary school search technology that allows prospective students to search for online or campus based institutions by zip code, degree level and program type. This new search technology can be easily syndicated to third party web sites, such as Career and Employment oriented sites, to add functionality without incurring any development costs.

(PRWEB) January 26, 2004 --Degreeport is a site dedicated to helping people research educational institutions. Its intention is to offer a convenient "one-stop" shop to find a degree program that matches an area of interest and/or geographic location for the individual. Since its inception, DegreePort has been successfully connecting prospective students with targeted colleges and allowing them to request further information from several educational partners.

While DegreePort helps students through the school decision process and with other issues that typically concern the adult learner, it also offers colleges and universities an effective way to reach the prospective student online. The feedback received from its various educational partners indicates that the lead quality from prospective students that visit the portal is among the best they have received. According to DegreePort's staff, this can be attributed to the following factors:

1. There are no promotional hooks to encourage potential students to submitting a request for more information from participating institutions, thus insuring the student's genuine interest in the institution's program.
2. Several proven online advertising methods are employed to drive quality traffic to DegreePort, from paid keyword advertising on search engines, to email, banner, pop under and dynamic web-based advertising.
3. DegreePort is constantly forging strategic relationships with top tier web properties to further enhance traffic volume and quality.

DegreePort was launched in April, 2003 by MatchCraft, Inc., an online media company specializing in the continuing education market.

Visit www.DegreePort.com