Keeping it Clean -- Keep it Clear." Norwell, Mass.-based PR Works leads workshop

Keeping it Clean -- Keep it Clear" was the title of a interactive workshop led by Steve Dubin, President of Norwell, Mass. based PR Works for more than 70 Sanitone Master Drycleaners at the organizations 59th annual meeting.

NORWELL, MASS. (PRWEB) January 27, 2004 --
Keeping it Clean -- Keep it Clear" was the title of a interactive workshop led by Steve Dubin, President of Norwell, Mass. based PR Works for more than 70 Sanitone Master Drycleaners at the organizations 59th annual meeting. The workshop, held at the Ritz Carlton, Boston, Mass. on January 9th, outlined strategy and tactics to generate positive news coverage on an on-going basis.

Tips included how to establish a rapport with the press to position yourself as the" source for comment; how to garner regular press coverage with news releases about community involvement, milestone, new services, personnel advances; how to integrate public relations into the overall marketing effort and how to manage press relations in a crisis.

PR Works offers speakers on various public relations and marketing topics for business and trade organizations.

Sanitone is a recognized brand name that provides drycleaning professionals with products and solutions. For more information about Sanitone, visit www.sanitone.com.

PR Works
For almost 15 years, PR Works has been helping businesses who are frustrated by inconsistent public relations effort. Circumventing the agonizingly expensive trial and error often associated with marketing, PR Works helps develop a consistent message, both in terms of the content and delivery.

e- Projects
Now even small companies can afford to harness the power of public relations and free press coverage by purchasing individual projects, such as a press release or sales brochure. A wide expanse of public relations and marketing services are now available for easy purchase and fast turnaround at www.prworkzone.com, including:

•     Strategic PR planning
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•     Expert registration
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With easy navigation, businesses of all varieties can enjoy affordable and fast service to obtain media coverage and build brand awareness. An experienced in-house staff, complimented by a talented pool of writers and media specialists, ensures prompt attention, quality work and measurable results. Turn-around time on most projects at www.prworkzone.com is 48 hours. Rush service, with immediate action, is available for some services for a modest extra charge. General consultation and strategic planning is also available in hourly packages.

PR Works is located at 148 Washington Street (Route 53) in Norwell, MA. For additional information, please contact Steve Dubin at (781) 878-9533 or sdubin@prworkzone.com. The companys new e-commerce Web site can be accessed at www.prworkzone.com.

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