O Estado de S. Paulo" selects nxAdvertising system from net-linx

During the past 2 years, Net-linx developed a new advertising system based on Java and J2EE. This has resulted in an eBusiness advertising suite that offers significant technology advantages over the aging client/server architectures of the past 2 decades. In the past, developing advertising systems would take 4 to 5 years. Now, with this technology, net-linx developed a completely new advertising and new media management solution in less than 24 months and we already have two orders. The first (The Bakersfield Californian) is in the final stages of beta-testing and is scheduled to go-live later this month. Obtaining such a large order (more than 300 users) is a great accomplishment in general, but obtaining it as a second order for a new system is a wonderful endorsement. We feel comfortable in stating that nxAdvertising is now the most modern advertising system available and its eBusiness architecture is a generation ahead of client/server architectures, an architecture that is now some 20 years old.

São Paulo, Brasil (PRWEB) January 28, 2004 --net-linx Americas is pleased to announce it entered into an agreement with O Estado de S. Paulo", Brazil for a new nxAdvertising Commercial system for at the O Estado de S. Paulo" (circ. 232,338 daily) and Jornal da Tarde (58,773 daily) newspapers.

The order is for an nxAdvertising system with 130 Java and 250 WebClients. The AdCommerce suite with the Self-Serve, Search & presentation and Community modules are also included as is nxEdge for ad tracking and production management.

The limitations of the current system prevented O Estado de S. Paulo" from offering the products their dynamic marketplace place requires. The open architecture and functionality richness of the full nxAdvertising suite will change all that.

It is not enough to just modernize our computer systems, we must continue to reduce costs and identify new ways of generating revenue", said Álvaro Mello, Gerência de Tecnologia de Informação for O Estado de S. Paulo". nxEdge will reduce our costs in display ad production while nxAdvertising and Adcommerce will open new avenues for generating revenue", he said.

"With this new system, o Estadão is investing in our commercial area, for in a short time, the company can offer high-tech technology, for taking ads on our call center system", added Marcos Nogueira de Sá, director of advertiser marketing of o Estadão.

net-linx Brasil has been building relationships with the Brasilian marketplace for the past 18 months and has committed strongly to establishing a strong local presence. We are very excited about expanding our relationship with O Estado de S. Paulo"," said Allan R. Katzen, net-linx Vice President of Business Development for Latin America.

About O Estado de S. Paulo"
O Estado de S. Paulo" is part of one of the largest publishing groups in Brasil with holdings in newspapers, radio and yellow page directories. The daily paper has the largest classified volume in Sao Paulo (which is the 5th largest city in the world) and is one the most highly respected newspaper groups in South America.

O Estado de S. Paulo" is known to take as many as 9500 ads just on a Friday, with ads being booked from many remote locations throughout this vast city.

About net-linx Brasil
net-linx Brasil was founded in 2002 by net-linx Publishing Solutions, Inc. of Sacramento, California. With offices in North America, Europe, Asia, Australia, and South America, net-linx supplies new generation tools for publishing companies which are based on modern component architectures.

Its news gathering, workflow, pagination, advertising, new media and asset management tools enable customers to create, manage and deliver reliable content while lowering their cost of ownership.
net-linx Publishing Solutions was formed in 1999 with the acquisition of CText of Ann Arbor Michigan, CompuText of Houston, Texas and Systems Integrators of Sacramento, California by net-linx AG of Dresden, Germany.

© 2004 net-linx Publishing Solutions.

Net-linx, Net-linx Publishing Solutions, nxAdvertising, AdCommerce, nxEdge, Sii and CText are trademarks of net-linx AG
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