Business Kinetics CEO To Present At The Association of International Product Marketing and Management (AIPMM) 2004 Product Marketing and Management Conference

The AIPMM announced today that Steve Rankel, CEO of Business Kinetics will head up the exciting lineup of speakers taking shape for the AIPMM 2004 Product Marketing and Management Conference.

SACRAMENTO, Calif. (PRWEB) January 28, 2004 -- The AIPMM is tremendously fortunate to have secured Steve Rankel as a speaker for the conference," said Therese Padilla, AIPMM President and Founder. He brings shortcuts, case studies, success and failure stories and bottom line techniques specifically designed to accelerate our attendees performance."

Steve Rankel is a marketer, strategist, speaker and writer. He has led sales, marketing, business development and turnaround efforts (and lost much sleep) in high-tech, software, consulting, telecom and manufacturing.

As the son and grandson of successful entrepreneurs in the US and Europe, Mr. Rankel had his first major business win at 25 as part of the leadership team that turned around a family manufacturing business. He simultaneously held consulting roles at Ernst & Young and American Express while helping grow the business by 400%.

Mr. Rankel then went on to expand US operations for a British Software firm where he successfully took over, then re-launched and marketed 6 products. He then led sales, marketing and account management in the successful turnaround and 200% expansion of a Boston-based telecom services provider, culminating in the ultimate sale of the company to one of the clients Mr. Rankel and his team helped save from a major service disaster.

In 1998, Mr. Rankel founded the firm that is now Business Kinetics to provide strategic marketing solutions to marketers of tangible and intangible products. His client work over the years has been with startups, ailing companies, and global 2000 companies.

Mr. Rankel holds a B.S. in Marketing and Information Systems, Summa Cum Laude, from Clarkson University and holds the APICS CPIM certification.

The AIPMM 2004 Product Marketing and Management Educational Conference will feature two full days of top-flight product marketing and management educational workshops followed by an optional certification testing session Tuesday, March 23. A post-conference workshop entitled Creating the Killer Value Proposition" also taught by Steve Rankel, will be held on Wednesday, March 24.

The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront the careers of product professionals throughout various industries. For more information on issues concerning product managers, product marketing managers, and their companies visit http://www.aipmm.com. For information on sponsoring the AIPMM contact sponsor@aipmm.com.

For information on the 2004 Product Marketing and Management Educational Conference or on the Certified Product Manager and Certified Product Marketing Manager designation go to http://www.aipmm.com/html/pmec/conf_home.php.
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