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Gold Buckle Media Preparing to Launch New Western Sports and Lifestyle Television Channel

Media Outlet to Offer Blended Programming to National Audience

Dallas, TX (PRWEB) January 30, 2004 --Gold Buckle Media announced today that it plans to launch a new national television channel dedicated to Western sports, music, and lifestyle programming. The company plans to begin broadcasting via cable and satellite in June of this year.

Gold Buckle Media (http://www.goldbucklemedia.com) has entered the $51-billion US cable and satellite broadcasting industry with a new national television channel to satisfy significant market demand for a media outlet providing Western sports, music, and lifestyle programming. Available nationwide via cable and satellite, the channel will produce, air, and market a wide variety of popular Western lifestyle programming, including live and taped rodeo and equestrian events, outdoor sports, talk shows and documentaries, reality shows, music videos, concerts, and behind-the-scenes shows, and high-definition television (HDTV) specials.

According to Gold Buckle Media Chairman and successful North Texas entrepreneur Kenneth W. Ken" Murphy, Western sports and lifestyle programming continues to be an interesting and entertaining alternative for viewers all over the country." Murphy adds, Through this national television channel, Gold Buckle Media is also providing a wide range of companies with an exciting new media outlet to reach a large and growing market of consumers."

Several major prospective advertisers and sponsors have expressed interest in using Gold Buckle Medias television channel to reach a broader market of consumers interested in Western sports and lifestyle programming. In addition, the company is working with a number of Western sports and entertainment venues as well as several production companies throughout the United States to produce and air live and taped events and other related content.

Visit http://www.goldbucklemedia.com to view a multimedia presentation on Gold Buckle Medias Western sports and lifestyle programming.

About Gold Buckle Media
Gold Buckle Media was formed in October 2003 to develop and broadcast Western sports and lifestyle television programming via cable and satellite. Based in Dallas, Texas, Gold Buckle Media develops and promotes multimedia production and distribution focusing on sports, music, and lifestyle influenced by Western American culture. Please call (972) 387-4320 or visit http://www.goldbucklemedia.com for more information.

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CONTACT:
Gold Buckle Media
Victor DiBlasi
Senior Vice President -- Media Relations
Phone (972) 387-4320

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CONTACT INFORMATION
Victor DiBlasi
GOLD BUCKLE MEDIA
(972) 387-4320
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