USA & France United by Little French Kisses

How the collaboration of a photographer in France and a gift company in the US, resulted in a new line for a hungry market. It met an increased demand for people wanting to stay in touch and keep it personal.

(PRWEB) January 31, 2004 --Writing the old fashioned way, with pen and paper, is finally making a comeback. The impersonal, computer generated Round-Robin letters to Dear blank" may have had their day.

That is the belief of businesswoman Nola Cooper, CEO of personalised gifts company, Classic Creations. Expectations of the holiday season were exceeded and all customer feedback was recorded with great interest.

Analysis of results from final quarter sales showed her largest growth sector was in the stationery and note card range. It seems we are making more time for each other and realising the value of keeping in touch in a simple way", she comments. Handwritten notes show you have taken the time and you care".

Collaboration with acclaimed English photographer and author, Tracey Smith, produced a new line, Little French Kisses" and her core market in the US were enamoured. Ms Cooper believes her success is due to tuning into her market.

For small enterprises, decisions on increasing product lines or introducing new ranges should be made after full analysis of the customer base. For example, short survey cards placed with orders help keep a finger on the pulse of what your customers want. Mistakes can be costly.

The success of Little French Kisses" has brought joie de vivre, love of life, to a flailing custom of extending our friendships across the miles. Long may it continue.
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CONTACT INFORMATION
Nola Cooper
Classic Creations
108 Fontanelle Drive, Mooresville, NC 28115
1-877-291-0620
http://www.ClassicCreationsDirect.com

See Tracey Smith at
Downshifting"
http://www.FrenchEntree.com