Palacinka.com (pronounced PAL-A-CHINK-A) launches to give women of color honest opinions of cosmetic, skin and hair care products to make more informed buying decisions.

Palacinka.com is a community-based website for all women of color to get honest reviews of cosmetic, skin and hair care products. Not affiliated with any cosmetic or beauty company, Palacinka.com is a resource for women to get consumer opinions before buying their next, shampoo, foundation, relaxer, anti-frizz serum or even the latest lip gloss.

(PRWEB) January 31, 2004 --Palacinka.com was launched because there was an unfulfilled need for honest reviews of cosmetics, skin and hair care products for women of color. "There are other beauty product review sites online, but theyre often attached to a beauty publication or cosmetic company, so the reviews are not necessarily objective -- they are usually an advertisement" says Editor-in-Chief, Risi-Leanne Baranja. "In addition, the consumer audiences on these sites are often not made up of a significant number of women of color, who often have different needs and experiences with hair and skin products and certain categories of cosmetics -- like foundations, powder, concealer and blush for instance."

Says Baranja, "With Palacinka.com consumers can go on the site to the Product Review Discussion Boards, and give their opinions of how a particular product worked (or didnt) for them. We also provide links to various online stores where they can do more research on the product, or purchase it."

Baranja and the small Palacinka.com team are all self-proclaimed cosmetics junkies" of various backgrounds representing todays multi-cultural mix and outlook -- Baranja, African-American, and the others are of multi-racial, Latino, and Asian decent. Our team represents the direction that the US population is going in, which is also a global reality. Many beauty companies who recognize this are responding with more and more products and categories to fufill the needs of various women of color." The Palacinka team all have backgrounds in advertising and marketing, cosmetics, and fashion, but for Baranja this project was also the result of a need that she felt in her own life. I envisioned a site like Palacinka.com because it was the site that I always wanted to find on the web myself! There have been many products Ive tried over the years that I wish I had been able to have a first hand account of before I spent the money and then wasnt pleased with the results."

Palacinka.com also has an Editors Picks section which highlights products which the Palacinka team has used and found success with. Topics will cover products such as Facial and Body moisturizers, Foundations, Anti-frizz and Heat Styling hair products, masks for both face and hair, sun care for women of color, and many more.

For those who sign up for their free Palacinka.com membership and Newsletter they will also receive special exclusive product reviews as well as breaking news in the world of beauty.

In February, Palacinka.com will begin a special promotion giving two lucky members each month the opportunity to receive a beauty product for free. In return they will then have to give their review on the site. They will get to keep the product as well.

Palacinka is an Eastern-European word for a crepe, but also a nickname for a cute woman.
   

For more information on Palacinka.com:
Contact: Risi-Leanne Baranja, Editor-in-Chief
http://www.palacinka.com
Toll Free Phone: 1-866-859-2474
e-mail:info@palacinka.com

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