LA INC, Chooses MAYO Communications For Media Relations For International Pow Wow Hosted By The City of Los Angeles At the LA Convention Center

MAYO Communications, a Los Angeles firm has been hired by LA, Inc to handle media relations for the LA hosted International Pow Wow, which is the largest travel show in the US and the largest show promoting US travel in the world. The U.S. travel industrys premiere international marketplace features more than 5,000 suppliers and tour operators.

Los Angeles, CA (PRWEB) January 31, 2004 --LA, INC (Los Angeles Convention and Visitors Bureau) has selected MAYO Communications (www.MayoCommunications.com) of Los Angeles as their agency of record for media relations for the upcoming Travel Industry Association of America (TIA) annual conference to be hosted by the City of Los Angeles.

TIA is sponsoring International Pow Wow April 24-28 in Los Angeles at the Los Angeles Convention Center. Pow Wow is the U.S. travel industry's premiere international marketplace. More than 5000 US travel industry suppliers and international tour operators from 70 countries attend the event. An estimated $3 billion of future US travel business is negotiated during the five-day marketplace.

TIA research estimates that, as the host city, LA will realize an estimated $300 million in international travel business over the two-four years following Pow Wow 2004. For every dollar spent on hosting International POW Wow, LA will realize $107 in return. Recovery of the international travel market post 9/11 is expected to occur in 2005. Pow Wow 2004 will be selling 2005 product, giving LA as an international destination the advantage of timing and location in this recovery which will be a strong engine for the local tourism and hospitality industry--the number-two employer in the LA economy.

With LA neighborhood tours, media events, and evening functions International POW WOW presents a means to showcase new LA product to buyers and media including Walt Disney Concert Hall, Our Lady of the Angels Cathedral, MTA Red and Gold Lines; Staples Center, Hollywood and Highland, the World Cruise Center, the revitalization of Downtown and Hollywood - none of which was in place when LA last hosted POW WOW in 1996.

[Editors: For more on the news conference call George McQuade at MAYO Communications, Los Angeles, CA. @ 818.340.5300 or 818.618.09229. For LA INC. , call: Olaf Kaehlert, 213.236.2397.

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