LiveFrequency allows Radio listeners to create their own web sites.

(PRWEB) January 5, 2004

The new LiveFrequency program gives each listener a personal photo album, guest book, links page, and "blog" (on-line personal journal). Listeners can also choose colors and graphics to customize their sites. Once they have joined, their site is listed in the community directory, which encourages interaction among members.

The sites are sponsored and branded by individual stations, allowing the station to run their advertisers banners on tens of thousands of listener pages, all acting as tiny billboards.

"Stations have been very successful at driving their listening audience to visit their web site, the only problem has been keeping them there. LiveFrequency gives them a reason to come back and even invite their friends." says Wesley Warren, CEO of Vexcom, Inc.

The greatest benefit of LiveFrequency is its ability to use listeners' word-of-mouth to drive even more participants to the sites, allowing the user database to grow exponentially in a short amount of time.

"We see huge potential for LiveFrequency here at Infinity, and are currently looking at placing it with seven of our stations" says Laura Hollis, Business Development Director of Infinity Broadcasting. "I think it's a great way to enhance the relationship with our listeners and, at the same time, it provide us with marketing data that we cannot get anywhere else."

LiveFrequency supplies the stations with real time, in-depth demographics on users including age, sex and geographical data. Features such as one-click contest registration, listener music surveys, personalized advertising and content delivery provide stations with opportunities that have never before been available. LiveFrequency creates a huge brand presence for the station on the Internet for a fraction of the price of banner-ads, pay-per-click, or outdoor advertising.

Already in negotiations with several stations nationwide, LiveFrequency plans to have many up and running in the first quarter of 2004. Vexcom is poised to revolutionize the way the radio industry utilizes the Internet.

Vexcom

Vexcom's corporate headquarters are located in Roswell, GA just outside Atlanta. Since 1996 The Vexcom team has been developing interactive database driven web applications and custom web software. Vexcom is composed of leaders in a wide range of internet technology fields. Vexcom is a full service consulting firm, coordinating project management, programming, design, hosting, system management, and maintenance.

For additional information, contact:

http://www.LiveFrequency.com/
Wesley Warren / Vexcom 678.338.2300

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