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Premier Furniture Crafter E.J. Victor Forges Partnership With Beacon Hill Showrooms
High-end furniture manufacturer, E.J. Victor, forms a strategic distribution alliance with the national network of Beacon Hill designer showrooms.
MORGANTON, NC (PRWEB) January 1, 2004 --Premier home furnishings companies E. J. Victor, Inc. and Pride Sasser Home Furnishings recently announced a strategic partnership with The Robert Allen Group, long a leader in the home furnishings industry.
E.J. Victor, a privately owned firm founded in Morganton, North Carolina, in 1990, is renowned for its heirloom-quality furniture that excels in style, construction, design and function. The products include casual contemporary, imported European reproductions and custom upholstery.
John Jokinen, E.J. Victor president and CEO, said, "Our reputation as designers and manufacturers of elegant home furnishings has led to what we expect will be an extraordinary partnership with Robert Allens Beacon Hill Showrooms. Our product will appear in a context where quality of design, attention to detail and construction can be seen to highest advantage by interior designers. We couldn't be happier."
"The E.J. Victor tradition of handcrafted quality is a perfect match for what we are currently offering to the interior design community in our Beacon Hill Showrooms," said Jeff Cordover, president of the Robert Allen Group. "Adding the E.J. Victor Collections to our 13 home furnishings showrooms is like welcoming a new member of the family-it's a great fit."
18th Century Craftsmanship, 21st Century Style
E.J. Victor continues the tradition of the 18th century furniture masters. The products employ premium hardwoods and the world's most prestigious veneers; skilled woodworkers utilize time-honored crafting methods to create fine bedroom, dining, occasional and accent furniture. Headlining the upholstery offering is E.J. Victor Custom, which lets customers design their own sofas, chairs and other seating through complete personalization of any in-line silhouette. The company's licensed collections include Newport, Carol Bolton, Julia Gray, and Caroline Faison and Budji.
Pride Sasser Home Furnishings
Along with E.J. Victor, Beacon Hill will distribute Pride Sasser Home Furnishings, a designer and manufacturer of unique, high-end accessories and furniture. "One of the things that makes us different is that we offer a lifestyle story as opposed to a product-category story," said Pride Sasser president Brian Robinson. "We create lifestyle statements through an eclectic mix of products that cuts across both style and category using materials collected from around the globe."
Pride Sasser pieces are notable for their use of unique leathers, various precious metals, fine veneers and local environmentally renewable materials. E.J. Victor is the exclusive marketing company for Pride Sasser Furnishings in the U.S.
Andy Pacuk, Senior Vice President of Product Design and Merchandising for The Robert Allen Group, said, "It took a team effort on behalf of John Jokinen, Ed Phifer and Joe Manderson of E.J. Victor, Brian Robinson of Pride Sasser and our product team of Suzanne Kelly, Steve Avitable and Jennie Wilde to realize this partnership. We let our mutual interests in bringing beautiful, high-quality furniture and home accessories to interior designers be our guide-and I think we will all enjoy decades of great business together."
The Robert Allen Group. A Beautiful Experience.
The Robert Allen Group is a leading designer and marketer of decorative fabrics and furnishings to the interior design trade. The company sells its products under the Robert Allen, Beacon Hill, Robert Allen Contract and Robert Allen @ Home brands, including Robert Allen Color Library, a groundbreaking collection of fabric books. The company has many showroom locations in the United States, Canada and the United Kingdom. For customer service in the U.S., call 800.333.3777 or shop robertallendesign.com. In Canada call 800.363.3020. In Europe call +44 1494 474741.
Edward W. Phifer, III, Joseph B. Manderson and John Victor Jokinen founded E.J. Victor in 1990 in Morganton, NC. Together, the founders created a corporate culture that maintains an unwavering commitment to preserving time-honored, local construction methods used to create exquisite furniture for the home.
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