Hollywood enters reality TV talent search arena with competition to find new 'Screen Idols'

After the international success of Pop Idol and American Idol, The Hollywood movie industry is now using the proven medium of TV talent searches to find a new generation of Movie Stars.

(PRWEB) January 4, 2004 --Global reality hungry TV audiences will soon be enjoying a brand new, prime time television show that sees viewers voting to create a new breed of Hollywood 'Screen Idols'.

'Hollywood... Here I Come!' is international television's first ever movie star talent search competition where the winners are flown to Hollywood USA to launch their careers as real life movie stars.

Newbridge Entertainment Ltd, the UK based creators of the shows format and owners of all associated rights are coordinating the international roll out of the show with pilots in the UK, USA, Australia, Canada and Ireland.

The competition will be the same in each country and will have two categories: 'Leading Man' and 'Leading lady' and one final winner from each category will get:

Signed by a leading Hollywood artist management agency
A luxury apartment in Hollywood, USA rent free for a year
A professionally shot film actors show reel
A professionally shot set of movie star style promotional photography
A years free film acting tuition from a top Hollywood film acting teacher
A generous expense account and personal chauffeur driven limousine for their first year in Hollywood

Winners also become the instant stars of their very own reality TV show following them to Hollywood and documenting the emotional highs and lows of their struggle to transfer their reality TV fame onto the Silver Screen.

A web site where contestants from all five territories can find out more has already been launched at www.hollywoodhereicome.net

Andrew Norton, Newbridge Entertainment's MD explains: "Hollywood... Here I Come! gives the viewing audience two incredible television experiences in one integrated package. First comes the 'Movie Star Talent Search'.

Here we deliver all the emotion, tension, entertainment value, audience participation and interactivity that viewing audiences have come to expect. After that comes the quite separate reality TV show. This secondary show follows the winners as they spend a year in Hollywood USA trying to turn all the tools and help we give them into a real life career as a Hollywood movie star".

Newbridge Entertainment is confident that Hollywood.. . Here I Come! will be a huge international success as it is provides a very powerful marketing platform to the major Hollywood studios.

Andrew continues: "Hollywood... Here I Come! is really about capitalising on Hollywood's deeply established international brand equity and integrating it into the format of the show to ensure its international popularity and audience buy in. We're achieving that by allowing the major Hollywood studios to reach the viewers directly by providing new A-List movie star 'Guest Judges' each week in certain key phases of the show. These 'superstar judges' will naturally promote their latest cinema releases to the shows audience, but they'll also have a casting vote which they'll use each week to decide which one of the two least popular contestants has to go home".

Andrew adds "There is huge potential to generate hypnotically engaging television of mass appeal as the Hollywood... Here I Come! contestants battle to master the skills required to succeed in the glamorous and challenging world of Hollywood movies. And having A- list Hollywood superstars shattering the dreams of contestants promises television more mesmerising and entertaining than the most successful reality talent search shows on the market today".