ICEM expands software sales and support in Middle East with GES Gulf Electronics Systems

GES appointed as ICEM Surf distributor in United Arab Emirates and other Middle East countries

Southampton, UK (PRWEB) January 4, 2004 --ICEM Ltd., the leading surface modeling, analysis and visualization software developer, announced today that it recently signed a business partner agreement with Dubai-based GES Gulf Electronics Systems. Under the terms of the agreement, GES Trading, a division of GES Gulf Electronics Systems, becomes a distributor of the ICEM Surf software suite to the automotive industry in the Middle East.

The automotive vehicles industry in the Middle East continues to be an important market for ICEM", said Tim Norman, director, global operations, ICEM Ltd. GES has the necessary technical skills and a successful track record in implementing product design and development solutions for the largest automotive vehicle companies in the Middle East, including Iran Khodro and SIPA. This agreement will enable ICEM to more effectively support our existing customers in the region and to make the most of any future opportunities as they arise."

GES Trading, part of GES Gulf Electronic Systems, a subsidiary of TARADIS CAD/CAM Centre, will provide ICEM Surf software consulting, sales, implementation, training and support services to automotive industry OEMs and their Tier 1 and 2 suppliers in the Middle East, as well as to automotive and industrial design houses throughout the region.

This agreement with ICEM is a very important development for GES, as it is for ICEM," said Partev Hacopian, director, GES Trading Fze. There are many new development projects coming on stream within the automotive industry in the Middle East that will require the functionality that ICEM Surf provides. ICEM Surf complements our existing CAD/CAM/CAE offerings with world-leading Class A surfacing and 'reverse engineering capabilities that will be very attractive to the Middle East market. The agreement enable us to provide a total solution for automotive vehicle body and interior design development and on into detail engineering design and manufacturing."

About ICEM Ltd.
With its headquarters in the UK, ICEM Ltd. is the leading worldwide developer and supplier of advanced, surface-based modeling software for use in the design and development of automotive vehicle bodies and interiors and consumer durable products. The company has a worldwide network of sales and support offices and specialist distributors covering continental Europe, the USA, Australia and the Asia Pacific region.

ICEMs principal market sector is the worldwide automotive industry, where it includes most of the leading manufacturers among its customers, including the Ford Motor Company, DaimlerChrysler Group, Volkswagen Audi Group, Porsche, BMW, PSA Peugeot Citroën, Nissan, Subaru and Harley Davidson among others, as well as leading automotive industry companies such as Volke, EDAG, Pininfarina, Bertone and Bertrandt, among many others. The company also has a significant presence in the consumer durable products design market.
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UK Contacts:
Kate Mills
ICEM, Ltd.
+44 (0)2380 768088
kate.mills@icem.com

Neil McLeod
ICEM, Ltd.
+44 (0)1666 504293
neil_mcleod@compuserve.com

US Contact:
Ken Feitz
Strategic Reach
303.487.7406
ken@strategicreachpr.com