Aboavista launch a free business resource: The Conversion Chronicles

Aboavista of Turku, Finland, today announced the official opening of their flagship website The Conversion Chronicles.

(PRWEB) January 5, 2004 --The Conversion Chronicles (http://www.conversionchronicles.com) website is a resource bank designed to teach business owners, CEOs and marketing professionals how to maximize the number of customers acquired from website visitors. The website is the result of 8 months worth of measurement using state of the art tracking tools (developed in house) and experimentation with direct marketing techniques. An e-book Learn Before You Spend, 6 Ways To Measure Web Traffic" written by Steve Jackson CEO of Aboavista is also freely available from the website and profiles 6 web measurement tools as well as tested techniques to improve overall customer conversion.

The Conversion Chronicles are and always will be free to our subscribers and are a result of some pretty enlightening testing. After we had finished our testing over a period of 8 months we concluded that it is possible to confidently predict but more importantly improve the levels of prospect acquisition and hence sales on most websites we have looked at. We feel that the implications of being able to predict numbers of potential customers from a business website every month gives decision makers much more power and control. The best example is when businesses make the decision to spend money on driving people through online and offline means to their websites. Our methods allow the businesses to know just how much return on investment they will get from the increased number of people visiting their pages before they actually spend anything in true direct marketing fashion" commented Steve Jackson CEO of Aboavista.

The web is beginning to mature as a marketing tool and we had a number of theories as we developed this business model over the course of 2003. These theories have been proved to work on 4 completely unrelated websites, selling or advertising completely different products. They varied from highly technical industrial products to marketing services and its for this reason that we are now actively promoting the ideas through the Conversion Chronicles website. The reason were sharing this knowledge is actually part of our strategy to educate our prospect base, we estimate that we will spend thousands of euros per year doing so. Our reasoning is that what we are trying to do is fundamentally change the way people think about their websites and so we need to tell them why before they buy" said Kalle Heinonen, COO of Aboavista.

About Aboavista
Aboavista develops strategies to improve the level of customer acquisition from websites. From actually developing websites from scratch, to suggesting ways to improve websites to optimize conversion as well as complete measurement strategies and software. Aboavista is headquartered in Turku, Finland.
http://www.aboavista.com/

Editor Contact
Steve Jackson, CEO
steve@aboavista.com
+358 2 410 1771