CSA Marketing Expands to Puerto Rico
CSA Marketing, Inc., the Miami based full-service agency developing strategic marketing and integrated sales promotions, today announced they have expanded operations to Puerto Rico, a U.S. Commonwealth. The opening of the Puerto Rico office strengthens CSAs position as a leading marketing and promotions agency offering its clients the opportunity to grow market share among a broader segment of Hispanic consumers.
Miami, FL (PRWEB) January 5, 2004 --CSA Marketing, Inc., the Miami based full-service agency developing strategic marketing and integrated sales promotions, today announced they have expanded operations to Puerto Rico, a U.S. Commonwealth. The opening of the Puerto Rico office strengthens CSAs position as a leading marketing and promotions agency offering its clients the opportunity to grow market share among a broader segment of Hispanic consumers.
According to a study released last year, the estimated buying power for the average household in Puerto Rico was $31,727 in 2002, more than double the next nation in line, Mexico and more than triple the average in all of Latin America. Combined, all of Puerto Rico's households controlled an estimated $41.7 billion in buying power in 2002.
The expansion into Puerto Rico is a natural progression in the development of our agency," commented Jorge Fuste, CSAs executive vice president. The new office will allow us to greatly build on our ability to deliver best-in-class service for our clients by reaching diverse U.S. Hispanic markets."
CSA has hired Pablo Pons to lead CSAs operations in Puerto Rico. Pons comes to CSA with over 20 years of experience in sales and marketing. Most recently, Pons was General Manager at Bristol Myers Squibb, leading Caribbean operations for Clairol. Before joining Bristol Myers, Pons was with Procter & Gamble Comm. Co.
The new office -- located at 530 Ponce de Leon Avenue in San Juan -- will complement the agencys four other offices in Miami, New York, Chicago and Los Angeles. CSA has been named MVP Suppler for Marketing & Promotions Services" (one of only four) by Procter & Gamble, Agency of Record for In-Store Promotions" by Reckitt Benckiser and Authorized In-Store Demo & Retailtainment Provider" (one of only seven) by Wal-Mart Stores, Inc.
About CSA Marketing, Inc.
CSA Marketing, Inc., founded in 1994, is a family-owned and operated full-service agency developing strategic marketing and integrated sales promotions for the consumer packaged goods industry at both the local and national levels. The Agency creates, manages and executes programs designed to grow clients incremental sales and market share through targeted in-store demonstrations, Hispanic marketing, special events, creative and merchandising strategies.
For more information visit www.csamarketing.com or e-mail info@csamarketing.com.
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Statistic Source:
2003 Latin American Market Planning Report
Strategy Research Corp., now part of global research network Synovate
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