$253 Billion Gifting market provides ample opportunity for growth.

Thus gifting is an exponential marketing opportunity. By combining elements of both word-of-mouth and sampling, gifting magnifies and intensifies the marketing power of both to influence future shopping behavior of the gift giver and recipient. Capturing a greater share of the gifting marketplace, therefore, is a significant marketing opportunity for product marketers and retailers.

(PRWEB) January 7, 2004 --Research and Markets announces the addition of this new report entitled "Gifting : The Dynamics of the Gifting Consumer"

This report provides The Who, What, Where, How Much and Why of Gift Giving & Shopping. The buying and giving of gifts to family and friends, is a $253 billion market. That means almost one out of every ten dollars spent at retail is to buy a gift. For marketers and retailers gifting represents a rare and unique opportunity to directly and personally touch two target markets at once: the gift giver who buys the gift and the gift recipient to whom the gift is given.

Thus gifting is an exponential marketing opportunity. By combining elements of both word-of-mouth and sampling, gifting magnifies and intensifies the marketing power of both to influence future shopping behavior of the gift giver and recipient. Capturing a greater share of the gifting marketplace, therefore, is a significant marketing opportunity for product marketers and retailers.

The key to crafting an effective gifting marketing strategy is to really understand the dynamics of gift giving, shopping and selection. A key finding from this research is that the majority of gift shopping takes place throughout the year, not just during the last two months. Out of the total $2,062 annual gifting budget, the typical gifter spends only 40% at Christmas, leaving 60% of gift spending occurring over the course of the year.

This in depth report, based upon both qualitative and quantitative research, provides powerful new insights into why people buy gifts and ways marketers and retailers can gain a greater share of gifting spending. By researching the gifting experience, we have provided this major new research study of the gifting market. No other research study has investigated gifting from the experiential point of view and in such depth, including gift giving incidence and spending throughout the whole year, including 7 major gifting holidays and 12 gifting occasions (e.g. birthdays, anniversary, wedding, friendship, etc.). The key attributes of what makes a good gift are presented, as are the types of stores where gifters prefer to shop and why. How people choose across the wide range of gifting options is explored, including gift certificates and cash, home furnishings, entertainment, apparel, gifts of experience, etc. Marketers and retailers can put these insights to work to increase gift sales and build repeat gifting business.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41851

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