Gingersol's New Album, Eastern, Marks Eastward Move for Band, Hits Streets on March 9

Album Chronicles Hard Times and Transitions Plans February/March Tour with Mary Lou Lord

NEW YORK, N.Y. (PRWEB) January 8, 2004 --Gingersol, the critically hailed Los Angeles-born band that recently moved cross country to New York, have completed their third full-length album, Eastern. The album will be released on Rubric Records on March 9. At street date, the band will be on the road both as opening band and backup band for singer/songwriter Mary Lou Lord, enroute to SXSW.

The albums cover forms a visual pun, depicting the blue-green terra cotta Eastern Building in downtown Los Angeles, arguably the citys best example of modern Art Deco. And yet the band left L.A. for the Eastern edge of America.

The album was produced by band member Seth Rothschild, who plays guitar and keyboards and sings. He is joined by key songwriter Steve Tagliere, who plays guitar and sings. And the album found both members in personal transitions as well as geographical.

Its been a turbulent few years, many profound changes in our lives, moving across the country when we didnt necessarily think it was a good idea at the time," reflects Tagliere, who calls the bands music. I hope theres a touchstone for people to identify with some of the tougher parts of life."

The new album features songs that were written in a fertile creative time (50 or 60 songs were pared down to thirteen) and piece together the story. A Great Day For War" was written in October 2001. Tagliere had landed in New York, his new home, on September 9 of that year. Enough said. The relationship-based Birthday Girl" is based on moving to New York and the strain it placed on his marriage. None of My Friends" reflects a period of loneliness and pain compounded by old words being used against one.

The album follows on the heels of several well-received recordings, beginning with the 1995 EP titled Extended Play. The first full album was bandied about by several majors and ultimately shelved, which the band now considers a blessing. Nothing Stops Moving in 2000 attracted good reviews and spread the band beyond L.A. Rubric Records picked up the next album, Trainwreck Is Behind You. And in transition from west to east, the band began work on the new album, Eastern.

No Depression has noted: Gingersol sounds for all the world as though they were yearning to ache, yet cant deny their own impulses toward joy. Their melodies are so gorgeous that they continually triumph over inherent tendencies toward brooding and melancholy. As a result, theres a compelling inbuilt tension and release within Gingersols music -- an oblivious upbeat of happiness that keeps resurging, in spite of the darkness that worries underneath the surface." The Daily News in Los Angeles cited the bands powerful-yet-catchy sonic merger of storm and jangle, and equally to Taglieres literate, evocative and elusive lyrics, which are often about coming to terms with maturity." Veteran indie a&r pro and good music enthusiast Peter Jesperson calls them tuneful, honest, melodic, unabashedly sentimental, ambitious without being arrogant."

Its kind of funny," says Tagliere. The material on this album reflects a lot of pain. And now we have to go out and perform it all spring and summer. But we refer to our music as happy-choly" (happy with a bit of melancholy.) The music is sometimes kind of sad, but its ultimately optimistic."

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For more information on Gingersol, contact The Baker/Northrop Media Group: Cary Baker (818) 986-5200 x 222 cary@bakernorthrop.com