Free Search Engine Tele-course Empowers Minority and Small Web business to get its Slice of the 1 Trillion Dollar E-commerce Pie.

Kamau Austin, a black web marketer, web designer, and publisher develops a free search engine tele-course, to instruct minority business to use effective search engine promotion to increase their web traffic. Mr. Austin decided to help small and minority businesses increase their web site traffic, after reviewing thousands of sites and noticing that most of them had very little traffic. According to e marketer research 70% of web traffic is currently going to only 5% of web sites, which are usually major corporate sites. Kamau positions his free tele-course as a pro-active solution to close this digital divide in web traffic.

(PRWEB) January 7, 2004 --Kamau Austin, a web designer, Internet Marketer, and publisher who creates content to teach Black, minority, and small business people how to build and market their online businesses, is sponsoring a free tele-course on Search Engine Marketing. The free tele-course, entitled the Tao of Search Engine Promotion, will start January 21st and will be a 3 part weekly series.

Mr. Austin, decided to create the Tao of Search Engine Promotion tele-course after reviewing thousands of minority and small business web sites and discovering the vast majority of them had very low web site traffic. He also observed that the many of them could increase their traffic significantly by optimizing their web sites for higher search engine visibility. Kamau would like to see small and minority web businesses get their share of the 1 trillion dollar e-commerce pie.

Austin was further motivated to help minority businesses in lieu of the statement by Steve Ballmer, CEO of Microsoft, who was quoted as saying, in a September 2002 issue of The Network Journal, "Only 2% of Black Businesses have an Internet Marketing Strategy". Kamau Austin, publisher of http://www.Einfonews.com , is developing his free tele-course as a pro-active solution to help close this digital divide in e-commerce.


The free tele-course will cover topics such as: what is a search engine; why search engines are pivotal in web marketing; the importance of Internet directories; how to get listed in the search engines free, how to create a more search engine friendly site; and the proper uses of search engine advertising.    

Mr. Austin is publisher of http://www.einfonews.com . He is also principal of a web design and web marketing firm Ebiz by Design, http://www.EbizbyDesign.com . Business people who would like to sign up for the free tele-course can do so at: http://www.SearchEnginePlan.com . Kamau Austin can be reached toll free at: 866-324-9669 or emailed at baustin@adpronline.com
###