Ripple Effects Interactive Helps WQED Multimedia Launch Web Site For "The War That Made America" Project

WQED Multimedia recently enlisted the interactive marketing expertise of Ripple Effects Interactive, one of the nations top agencies, to launch a Web site for its upcoming The War That Made America television series. The site is the first of two that will be created for the extensive project aimed at commemorating the 250th anniversary of the French and Indian War.

PITTSBURGH, PA (PRWEB) January 8, 2004 --WQED Multimedia recently enlisted the interactive marketing expertise of Ripple Effects Interactive, one of the nations top agencies, to launch a Web site for its upcoming The War That Made America television series. The site is the first of two that will be created for the extensive project aimed at commemorating the 250th anniversary of the French and Indian War.

The initial Web site serves as a central location to disseminate information about The War That Made America project, creating an interactive community by establishing a centralized and interconnected online community for French and Indian War enthusiasts, historians, scholars, and re-enactors. Visitors can view a photo gallery of stills from the series test filming, download banners and sign up to join an email list to receive e-newsletters about the project.

Ripple Effects Interactive will help forge the next horizon for promoting public television programming on the Internet," said Louis Malafarina, chief executive officer at Ripple Effects Interactive. Our team will apply its interactive marketing expertise and skills to create an online presence that makes an impact with WQEDs target audiences."

The War That Made America, which is tentatively scheduled to air as a four-hour program on public television stations across the country in 2005, is the first major television series ever made about the French and Indian War. The series will use the best contemporary historical scholarship and draw on a diverse cross-section of humanities to provide new insights.

Another Web site will launch in 2004 to generate buzz and excitement for the television series. This second Web site will be an online companion to the film series and offer interactive features and innovative middle and high school lesson plans.

About WQED Multimedia
Celebrating its 50th anniversary in 2004, the nation's first community public broadcaster has been Southwestern Pennsylvania's multimedia equivalent of the concert hall, the theater, the schoolhouse and the public library. Through public television, FM radio, regional PITTSBURGH magazine, its Web site and Education Resource Center, WQED is a treasured local and national resource. WQED also has a proud tradition as a producer for national public television audiences. Family Communications, Inc. has produced Mister Rogers Neighborhood at WQED since 1968. WQED exports the region nationally with television projects that fall under the umbrella title of "Telling America's Stories." These projects include All-American Documentaries, America's Home Cooking and American Soundtrack.

About Ripple Effects Interactive
Ripple Effects Interactive is a premier interactive agency -- the only Pittsburgh interactive agency ranked among the nations top 50 by Ad Age magazine -- that partners with clients to create innovative online marketing campaigns. The agency offers a full range of services - from strategic marketing communications and Web site design to online marketing and application development. Located in Pittsburgh and Philadelphia with representation in Washington, D.C., Ripple Effects Interactive features a team of more than 40 interactive specialists. Since 1998 the agency has worked with government, education and large corporate clients, including the Commonwealth of Pennsylvania, GlaxoSmithKline, Carnegie Mellon University, Johnson & Johnson and Coca-Cola. Ripple Effects Interactive has built a reputation for high-quality work, winning more than 85 industry awards in the past three years alone, including the prestigious ID Magazine Gold Award for Web site design, as well as the London International Advertising Awards. For more background, visit www.RippleEffectsInteractive.com.

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