MySpecial Photos Launches Custom Photo DVD Service at Breakthrough Pricing

The first affordable "multimedia slideshow" for consumers incorporating custom music, titles and packaging.

LOS ALTOS, Calif. -- January 8, 2004 -- MySpecial Photos, an online digital photo editing and processing service (www.myspecialphotos.com), announced the introduction of MYSPECIAL PHOTO DVD. The new product enables consumers to view their digital photos on their television sets with family and friends.

One might call it the digital version of the traditional slideshow - with sound", said Ed Klar, company president. Consumers can now order photos on DVD through a process that is fast, simple, and at a price that makes it within reach of everyone".

For $19.95, consumers receive a custom PHOTO DVD comprising 50 of their favorite personal photos. Each DVD comes with a choice of music, a personalized show title, and a customized jacket cover and label. Copies are $9.95, priced for gift-giving.

There are a host of special occasions for viewing a PHOTO DVD including birthdays, anniversaries, graduations, weddings, baby showers, surprise parties, reunions, and back from a vacation" said Ed Klar. We also see demand coming from event organizers, clubs, high schools and communities."

With roughly 40% of American households owning DVD players and this penetration growing rapidly, MySpecial Photos projects strong sales of this affordable photo product. We see it replacing the photo album as the primary offline sharing media," said Ed Klar.

The company sees itself as the service for individuals who would rather turn to professionals for their digital photo needs rather than educating themselves in photo software applications from Adobe Systems, Apple or Microsoft for example.

About MySpecial Photos

The company provides digital camera owners high quality prints at affordable prices. The way a photo looks its best is to digitally edit it prior to printing. By bringing together the most efficient technologies in photo editing and processing, the company is able to deliver enhanced prints at consumer friendly prices. The privately held company is located in Los Altos, California. For more information or to try the service, visit http://www.myspecialphotos.com.