Giga Scale IC Goes Live With Cerado’s Sales Force Information Service

Share Article

Cerado, a leading provider of sales force information services, today announced that Giga Scale IC, a provider of electronic specification systems for integrated circuit design, has gone live on Cerado's Sales Force Information Service. Giga Scale IC has selected Cerado's solution as the foundation of its sales force information strategy.

HALF MOON BAY, Calif. (PRWEB) January 7, 2004 – Cerado, a leading provider of sales force information services, today announced that Giga Scale IC, a provider of electronic specification systems for integrated circuit design, has gone live on Cerado's Sales Force Information Service. Giga Scale IC has selected Cerado's solution as the foundation of its sales force information strategy.

Giga Scale IC was looking for a solution that could provide a central repository for sales tools, product information, and marketing collateral, as well as provide a web-based system for managing sales reporting, pipeline management, lead management, and contact management. They found that solution in Cerado.

"We had a pretty good idea of what we were looking for when we went in search of a solution," said Vin Ratford, President of Giga Scale IC. "And, after talking with some of Cerado's other customers and getting a hands-on walkthrough of the product, we were confident that Cerado could meet our needs. We were looking for a system that could be rapidly tailored to our organization, a system that was easy to learn, and a system that was easy to use. Cerado met those needs and, more importantly, Cerado has been succesfully adopted by our sales team."

Cerado is being used not just as a sales force automation system to track leads, contacts, and opportunities, but is actually an integral part of Giga Scale IC's strategy for knowledge sharing between its team members.

"The first thing that we did when we started up on the system was use it as a center point for communication between our team members," Ratford continued. "It was simple to customize, and now, whenever we have information that needs to be shared among our sales team, the Cerado Sales Force Information Service is the way we do it. And, impressively, we were up and running in a matter of days, and that includes customizing the system to our needs, loading in our product and pricing information, and importing contact information from our existing contact management system. All in all, we're very pleased with what we've discovered in Cerado."

About Cerado's Sales Force Information Service

Cerado’s Sales Force Information Service is a hosted service that gives sales reps access to the tools and information they need to sell more successfully. The Cerado Sales Force Information Service can be used to give reps online access to:

  • An online Library for accessing sales presentations, frequently asked questions, sales collateral, sales letter templates, and more
  • Timely, detailed competitive information
  • Both detailed and summary win-loss analysis

  • An easy-to-use, full-featured, contact manager
  • Pipeline management and forecasting
  • Robust reporting capabilities
  • Marketing campaign management and tracking
  • Integrated web-based lead generation capabilities
  • The ability to easily import account information that is currently stored in other software or ASP-based sales force automation systems

As markets, competitors, and customers evolve, having "always on" access to competitive intelligence, win-loss analysis, account, and opportunity information becomes the difference between making a quarter or missing it. The Cerado Sales Force Information Service delivers the information and tools that reps need to close more business, more effectively. More information is available at http://www.cerado.com/solutions03.asp

About Giga Scale IC

Founded in 2003, Giga Scale Integration Corporation –– or Giga Scale IC™ –– is a private Electronic Design Automation (EDA) software company based in Cupertino, Calif. Its Time Architect® product is used to create a Silicon Virtual Model™ (SVM) of an integrated circuit (IC) that estimates area, power, speed and cost for a wide range of technology nodes and processes. Time Architect includes a specification cockpit, floorplanner and estimator driven by a proprietary Technology Macro Modeler and a broad portfolio of semiconductor intellectual property (IP) to create the SVM. The SVM can then be used across the semiconductor supply chain to make tradeoffs and decisions that simultaneously impact technical specifications and financial performance. Giga Scale IC corporate headquarters are located at: 10050 North Wolfe Road, Suite SW1-266, Cupertino, Calif. 95014. Telephone: (408) 255-0444. Facsimile: (408) 255-0344. Email: info@gigaic.com.

On the web at: http://www.gigaic.com

About Cerado, Inc.

The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com.

KEYWORDS: SALES FORCE EFFECTIVENESS, WIN-LOSS ANALYSIS, COMPETITIVE ANALYSIS, COMPETITIVE INTELLIGENCE, CRM, SFA, SALES FORCE AUTOMATION

Cerado™ is a trademark of Cerado, Inc. All other trademarks are the property of their respective owners.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Media Relations