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Anheuser-Busch: Background, History, Products and Key Financials
Research and Markets have announced the addition of the 'Anheuser Busch report to their offering.
(PRWEB) January 9, 2004 --This report examines Anheuser-Buschs background, history, products, key financials and analyzes its current and future strategies. It uses The proprietary market data to provide unique analysis of Anheuser-Busch's position in all its leading beer markets.
Scope
Company structure and history
Market and brand analysis
Company analysis
Future growth strategies
This report is designed to:
Identify sources of competitive advantage within the beer market
Evaulate financial position and competitive response
Forecast future brand, category and regional growth directions.
Highlights
In the US, Anheuser-Busch is already at the top of its game. It's the market leader by a long stretch, leaving both SABMiller and Coors in its wake, and Bud Light has become the nations favorite beer. However, its international strategy is less developed than many rivals - and domestic market share declined in 2002.
Anheuser has identified Mexico, Argentina and China as countries that have a fast-growing beer-drinking population, targeting citizens aged 21-27. Anheuser-Busch has initiated several equity partnership deals in these countries, which it should fulfill by 2007.
For a complete index of this report click on http://www.researchandmarkets.com/reports/41900
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