New International Public Relations Firm Builds Base In Thunder Bay, Canada.

Specialists from London, England and Minneapolis, Minnesota bring global Public Relations and Marketing experience to Thunder Bay. Firedog Public Relations & Marketing launches business to boost communications programs within local business market.

(PRWEB) January 10, 2004 --The launch of a US -- UK Alliance in Thunder Bay is set to introduce new services to businesses in Northwestern Ontario and beyond. Firedog Public Relations & Marketing, which was announced today, seeks to help local companies as well as high profile personalities to develop strategic communication programs and generate unprecedented impact for its clients.

Firedog Public Relations & Marketing was formed by Stephanie Ash, an internationally successful Public Relations specialist from London, England and Valerie Marasco, a renowned Marketing & Sales Manager for Fortune 500 companies from Minneapolis, USA. The companys vision is to provide unique and proven concepts that have previously been available only for big city businesses. Firedog will offer services to all industry sectors from technology, financial, and industrial operators to consumer, corporate, healthcare and legal affairs.

The Firedog ethos represents a unique fusion of the creative and persuasive sectors of the marketing mix that form the blueprint for outstanding campaign strategies. Firedog Public Relations & Marketing is the only communications firm in Northwestern Ontario to offer its clients the complete package".

The new company specializes in media and marketing at the sharp end of the industry; from local to international press and including TV and radio. Their style of public relations is multi-faceted and can be used to generate substantial amounts of media coverage and public awareness, which can disproportionately reflect the size and power of a business or personality.

The dynamic style of marketing offered by Firedog is fresh, unlike the few existing marketing companies in Thunder Bay. The versatile international experience and enthusiasm of Firedogs directors sets them apart as they have executed high impact campaigns for some of the biggest hitters" on a global level. Drawing on a varied range of marketing disciplines such as creative services, events, and strategic consulting, Firedog understands the art and science of engaging customers and managing the marketing mix to deliver a singular brand message.

Says Stephanie Ash, Co-Owner, Public Relations is a very under-utilized service and business tool in Canada as a whole when compared to countries such as the UK and US. More specifically though, it is a virtually unexploited technique in Thunder Bay and most people are unaware of how and why it works. One of our main objectives in the short term is to educate the local business community about what PR is and how it can grow their business.

We believe that through PR exposure and more in-depth marketing plans, Thunder Bay businesses can become more dynamic players within the Ontario business market. Thunder Bay is a great place with tremendous potential; we shouldnt have to keep taking the back seat to cities like Toronto or Winnipeg. However, to compete with the rest of Canadian and US businesses youve got to get in the game, and that involves strategic PR and Marketing.", Continues Valerie Marasco.
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Biographies are available for Valerie Marasco and Stephanie Ash.

Firedog Public Relations & Marketing
Ground Floor 358 Hilldale Road
Thunder Bay, ON P7B 5N1
Tel: 807.767.4443      info@FiredogPR.com
Fax: 807.767.2916      www.FiredogPR.com