91% of Veterinary Practices Say They Wasted Money Advertising, Direct mail, or Marketing Last Year

91% of Veterinary Practices Say They Wasted Money Advertising, Direct mail, or Marketing Last Year(98% of the respondents reported that they were somewhat or very disappointed with at least one of their marketing campaigns/efforts in 2003, yet when asked what new approach would be attempted in 2004, 78% said, Dont Know.")

(PRWEB) January 11, 2004 --The Veterinary Practice Marketing division of TR Cutler, Inc., based in Ft. Lauderdale, Florida conducted a survey of 631 veterinary practices during the first week of December 2003. The margin of error is +/- 3.5% and the data reported above is statistically significant. Only veterinary practices in business for at least one year and with at least 1000 clients/patients were eligible to participate in the research. Executive Summary or Complete Survey results are available for purchase by contacting trcutler@trcutler.com.

Thomas R. Cutler
President & CEO
TR Cutler, Inc.
www.trcutler.com