Public Listing of AUSTRALIAN ICONIC BRANDS

The Koala Blue brand will be represented on the Australian Stock Exchange next week with other great Aussie brands, Brian Rochford , Ozi Varmints, Olivia and new brands Pipers Creek and Five Mile Creek. Signature Brands Limited (SBL) has applied to list on the Australian Stock Exchange to help fund its growth. As an example of SBLs success, Koala Blue Wines sales already extend into the major consumer markets of the United States, Canada and Japan, and trades in twenty other countries. Other brands held by the company - including Brian Rochford, 'Olivia by Olivia Newton-John and Ozi Varmints -- will be developed and promoted using the same approach.

(PRWEB) January 15, 2004 --The Koala Blue brand will be represented on the Australian Stock Exchange next week with other great Aussie brands, Brian Rochford , Ozi Varmints, Olivia and new brands Pipers Creek and Five Mile Creek.

Signature Brands Limited (SBL) has applied to list on the Australian Stock Exchange to help fund its growth. As an example of SBLs success, Koala Blue Wines sales already extend into the major consumer markets of the United States, Canada and Japan, and trades in twenty other countries. Other brands held by the company - including Brian Rochford, 'Olivia by Olivia Newton-John and Ozi Varmints -- will be developed and promoted using the same approach.

The value of SBL is in its brands. They are true Aussie icons and our products range from niche to mass market," says Chief Executive Officer Sean Neylon.

The strength of SBL lies in its ability to identify strong branding opportunities. SBL management identified Koala Blue as an undervalued brand and acquired it on reasonable terms. The re-launch of the brand, together with the expansion of its appeal and the creation of opportunities for new products, attests to the inherent value of the SBL approach.

Ian Duffell, Chairman of Signature Brands Limited comments, "Koala Blue and Brian Rochford are iconic Australian Brands. We intend to re-launch Brian Rochford swimwear for Summer 2004/5 and continue to develop the Koala Blue range of products worldwide."

SBL management is also experienced in developing brands in-house. New wine labels Pipers Creek and Five Mile Creek are growing strongly in a competitive export market, and other blends are being developed to take advantage of regional markets.

According to Sean Neylon, The combination of strong brand awareness and well-established distribution channels gives SBL the ability to grow brands quickly and efficiently."

SBLs focus on the underlying value of the brand allows a broader approach to product commercialisation. Branded SBL products presently include apparel, confectionery, swimwear and wine, with new opportunities being developed

Shareholders of Signature Brands Limited include brand founders Brian Rochford and Olivia Newton-John. Signature Brands Limited closed its offer well over-subscribed and is listing on the Australian Stock Exchange this Monday the 19th of January.
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