appStrategy announces RAD system for Microsoft Business Solutions CRM

Microsoft Visual Studio .NET add-in Extends and Complements Microsoft CRM Development Experience

KALAMAZOO, MI (PRWEB) January 15, 2004 --appStrategy, Inc. a leading provider of. NET-connected software tools, solutions and utilities for customer relationship management (CRM), today announced the availability of an add-in that allows Microsoft Business Solutions CRM customers to extend the capabilities of Microsoft CRM directly from Microsoft Visual Studio .NET. appRadius is a robust rapid application development (RAD) system that delivers industrial strength server controls and application extenders for Microsoft CRM deployments.

"By integrating with Visual Studio .NET, appRadius provides developers and consultants with easy access to the software development components necessary to meet business and technical needs," said Benjamin Holtz, president and CEO of Watertown, Massachusetts based Green Beacon Solutions, a leading Microsoft CRM ISV. "Microsoft CRM customers will benefit significantly from the capabilities of appRadius."

appRadius seamless integration of CRM domain-specific functionality into Visual Studio .NET 2003 gives developers a very powerful tool," said Ari Bixhorn, lead product manager of the Developer and Platform Evangelism Division at Microsoft Corp. Abstracting at such a high level allows the developer to concentrate on delivering the right solutions for the end-user."

"appRadius targets the millions of developers using Visual Studio .NET and the .NET Framework all over the world. It gives developers using ,NET technologies unlimited options and integration points for efficiently extending Microsoft CRM for their companies and clients," said Greg Ozuzu, founder and CEO of appStrategy. "Our efforts to seamlessly integrate appRadius with Visual Studio .NET has resulted in a robust RAD environment that will very quickly become a key asset in the software development lifecycle for Microsoft CRM."

Available in Professional and Enterprise editions, appRadius connects to external applications and databases such as Microsoft SQL Server 2000, Oracle, and IBM DB2. appRadius reduces the overall cost of integration, implementation and maintenance of enterprise-class Microsoft CRM deployments. General availability of appRadius Professional edition is scheduled for the first quarter of 2004, with appRadius Enterprise edition to follow in the second quarter.

About appStrategy

appStrategy, Inc. is a leading independent provider of .NET-connected software tools, utilities and solutions for customer relationship management (CRM). appStrategys products include appRadius -- the premier rapid application development (RAD) system for customizing and extending Microsoft CRM. The company also features the appSeries end-to-end industry solutions for financial services and other verticals. appStrategy is a global player headquartered in Kalamazoo, Michigan, USA with partners in the United Kingdom, France, India and Australia.

appRadius and appSeries are trademarks of appStrategy, Inc. Other products or service names mentioned herein are the trademarks of their respective owners.

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For more information please visit www.appstrategy.com

Press Contact:
Michelle Smith
appStrategy, Inc.
269.345.3111 x 11

msmith@appstrategy.com