Matrix Marketing Group Unveils New Pay-For-Performance Public Relations Program

Performance-Based Public Relations Eliminates PR Risk, Guarantees Publicity Results. Matrix Marketing Group announced today that it has introduced a new Pay-for-Performance Public Relations program designed for small and mid-sized businesses. Unlike the traditional fixed-based retainer approach, this program eliminates the risk of performance with the client over a minimum six-month period. This new program eliminates the traditional agency obligatory annual service agreements and monthly retainers, replacing them with performance fees and accountability statements. These statements detail results and provide tangible supporting evidence that clients and stakeholders can read on a positive balance sheet. Each month, the clients will receive a statement reflecting any charges against the account with copies of the placements. The client can now see where their money goes, receiving a return-on-investment, statement with accountability and measurement.

Denver and Fort Collins, CO (PRWEB) January 16, 2004 --Matrix Marketing Group announced today that it has introduced a new Pay-for-Performance Public Relations program designed for small and mid-sized businesses. Unlike the traditional fixed-based retainer approach, this program eliminates the risk of performance with the client over a minimum six-month period.

This new program eliminates the traditional agency obligatory annual service agreements and monthly retainers, replacing them with performance fees and accountability statements. These statements detail results and provide tangible supporting evidence that clients and stakeholders can read on a positive balance sheet. Each month, the clients will receive a statement reflecting any charges against the account with copies of the placements. The client can now see where their money goes, receiving a return-on-investment, statement with accountability and measurement.

Matrix Marketing Group's Pay-for-Performance Public Relations Program includes the following elements:

- Newsworthy clients can qualify for the "Pay-for-Performance" program.
- Clients pay only for the media placements.
- Media lists are predetermined.
- Programs begin with a minimum six month commitment or until an established escrow account is empty.
- The client will receive a statement reflecting any charges against the account with copies of the placements.

Conventionally, clients assume all financial risk with no tangible assurance of press coverage," said George Schildge, president of Matrix Marketing Group. At Matrix Marketing Group, we continue to be innovative and listen to our clients to create market-driven programs that are unique in our markets."

For more information on the "Pay-for-Performance" program please visit www.MatrixMarketingGroup.com or call us at (303) 325-8888.

About Matrix Marketing Group
Matrix Marketing Group unlocks the profitable growth potential in companies. They specialize in helping start-up and small businesses improve business performance and maximize revenue by increasing their return from their sales and marketing investments.

Matrix Marketing Group is unique by providing a greater range of marketing services than independent consultants, but more affordable than traditional marketing agencies. We combine the personal attention of a smaller firm with the scalability and breadth of expertise of a larger one.

Matrix Marketing Groups marketing services includes strategy development, market research, product marketing to launch management, marketing communications, implementation services, website development, public relations, and analyst relations.

The company can be reached at www.MatrixMarketingGroup.com, info@MatrixMarketingGroup.com, or call us at (303) 325-8888.
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