How to Find Affordable Marketing that Works

Ojai Firm Brings World-Class Marketing to Local Businesses

Ojai, CA (PRWEB) January 16, 2004 --Gifford & Solomon (G&S), announced today that its most recent marketing projects have produced exactly the results that the firms clients were expecting:
more sales and lots more publicity.

"We are very pleased to be able to bring our marketing experience and savvy to smaller businesses," said Helen Solomon, president of G&S. "By streamlining planning, documentation and delivery of project elements, we are able to maximize our clients' time and budget investments. We have a powerful team of marketing professionals to support everything from one-shot communications to multi-channel marketing and public relations programs."

A public relations campaign for Westlake Village's new Bellavino Wine Bar began with a celebrity-studded Grand Opening party in December, including press releases and media contact resulting in reviews in the Ventura County Star and The Los Angeles Daily News. The initial promotion and publicity efforts are now being complemented with a newspaper advertising campaign and integrated with the Bellavino website information. "Our initial success has been phenomenal," said Richard Belloff, owner and creator of Bellavino Wine Bar. "And much of that success can be attributed to the strength of the public relations and marketing efforts conducted by G&S on our behalf."

G&S also recently completed a redesign of a new business contact piece for Van Nuys-based Single Source Technology (SST), a business computer services and support company. The new SST brochure incorporated die-cut business and rolodex cards in the self-mailer, as well as information on obtaining an eCard on the companys website. "It is pretty damn clever," said SST Business Development Director Robert Landeros. We anticipate securing over 25 new clients as a result of the redesigned brochure and that will positively impact our bottom line."

G&S is currently concentrating on contacting new, local companies who are looking to enhance or support their marketing efforts. "We have a lot to offer to Ventura County and surrounding area businesses," stated G&S principal Sharon Gifford. "We enjoy providing cutting-edge, results-focused marketing on a small business budget. Creativity makes everything possible."

The G&S team includes: Helen Solomon, who brings brand and Internet marketing creativity to the table, with twenty years of marketing, advertising and entertainment industry experience in international and domestic software, packaging, licensor relations, advertising, online and retail promotions, budgeting and strategic planning for companies including Disney, Paramount, Saban/Fox Kids, Warner Bros., Kinko's and Interplay.

Sharon Gifford, who throughout a 24-year journey in the marketing field, has directed and managed many sharp and successful off-line and on-line acquisition, lead generation, loyalty, partnership, retention, and communications programs, having worked for companies including Hilton, Sprint, McGraw-Hill, Harte-Hanks and World Publications; and Marsh Media, Ltd., the graphic communications firm headed by Regina Marsh whose background includes 20 years of creative and executive positions with companies including Tilley Marlieb Advertising, General Media, Inc. , Paisano Publications, Inc., and Cantor Design & Assoc.

The G&S team is rounded out with project coordinators, designers, photographers, database engineers, and partnership resources including award-winning InfinityVideo Productions, web solutions company Bizwrx, web and email communications experts Dynamics Direct, Inc., and usability consultants Experience Dynamics.

G&S is a full-service marketing firm located at 406 S. Signal Street, Ojai, CA 93023. G&S offers marketing planning, research, direct & web-based marketing, advertising and public relations solutions to meet consumer and business-to-business marketing objectives. www.giffordandsolomon.com
(805) 646-6090