Cruise America and Larry John Wright Team with Digital Clarity for New Campaign

Digital Clarity, announced today that they have just delivered the final images of a shoot for Arizona-based Cruise America, the leader in recreational vehicle (RV) rentals. Larry John Wright agency, also based in Mesa, AZ, hired Digital Clarity for a new campaign in 2004, when the RV rental company will celebrate 32 years in business.

Phoenix, AZ (PRWEB) January 16, 2004 --Digital Clarity, a full-service, digital photography company, announced today that they have just delivered the final images of a seven day editorial style shoot for Mesa-based Cruise America, the leader in recreational vehicle (RV) rentals. Larry John Wright agency, also based in Mesa, hired Digital Clarity to photograph one of the new Cruise America RVs along the coast of California for a new campaign in 2004, when the RV rental company will celebrate 32 years in business.

We were thrilled with the originality and quality of the work Digital Clarity delivered," stated Bob Caldarone, marketing director of Cruise America. We really had to depend on the photographer for assisting us in determining the locations. Due to the fires, last month we moved the shoot at the eleventh hour from the San Diego area up to Northern California. Digital Clarity adapted to the requested changes and gave us what we needed visually; we definitely plan to work with them again."

We have worked with Larry John Wright for 4 years and were excited when we got the green light to dream up a new vision for the RV leader," said Tim Hamrick, head of art for Larry John Wright. I knew we wanted a photographer who was both very comfortable with digital technology as well as familiar with California and Digital Clarity fit the bill. The client ended up buying more images then they originally contracted for, so, we are all very pleased."

Digital Clarity will provide original images for Larry John Wright agencys new campaign for Cruise America which may include advertising, web design, direct mail, and other marketing materials. Shoot locations included the Golden Gate Bridge in San Francisco, California, the Sonoma Coast State Beach in Jenner, California, Point Reyes National Seashore, and Big Sur in California.

We have ourselves rented an RV from Cruise America in the past and were delighted to hear from Larry John Wright when this opportunity presented itself," said Stephanie Houser, president of Digital Clarity. Once they told us that they were looking for picturesque shots of the RVs with beautiful locations, we thought this shoot was tailor made for us -- it combines our love of location work with our desire to shoot more automotive products. It couldnt have been a better fit!" she commented.

Digital Clarity is a full-service, digital photography company. They specialize in commercial product and landscape photography. Clients include KB Home, Goodby, Silverstein and Partners, and Sears and Roebuck. The company was originally started in San Francisco in 1998; however, Digital Clarity is now based in Phoenix, Arizona. For more information, contact Stephanie Houser at 888-646-4500 x204 or steph@digitalclarity.com.
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