Valentine Gift Helps Lovers & Spouses 'See the Light': Johnny-Light(TM) Improves Gender Respect, Harmony, Hygiene and Safety.

Looking for an affordable Valentine's Day gift that is thoughtful, practical, unique and unforgettable? The patented Johnny-LightTM -- a night light activated by the commode seat --delivers that all year long and teaches gender respect while improving household harmony, hygiene and personal safety, all for less than $13.

Dallas-Fort Worth, TX (PRWEB) January 17 2004--Looking for an affordable Valentine's Day gift that is thoughtful, practical, unique and unforgettable? The patented Johnny-Light(TM) delivers that all year long and teaches gender respect while improving household harmony, hygiene and personal safety, all for less than $13.

A gravity switch activates the Johnny-Light -- a small, green night light for the toilet -- when the commode seat is raised. The gadget dismisses the need for disturbing overhead lights and warns women against those dreaded late-night "splashdowns" that embarrass, enrage and humiliate unsuspecting victims.

The Johnny-Light fits 94% of American commodes, requires no tools to install and sells for $10 to $13 nationally in more than 700 Lowe's Home Improvement stores, as well as such upscale lighting stores as Wishbone in San Francisco. It also can be ordered by phone, 888-566-LITE (5483) or at www.johnny-light.com. The U.S. price is $12.45, including batteries and shipping, with delivery in two to three days.

Tests indicate a set of batteries (2) lasts up to six months with typical use or provides light for six straight days. The unit tucks in a sanitary position, "out of harms way" from splashing and contamination. It casts a soft green glow in the toilet bowl that's easy on sleepy eyes and improves hygiene.

The Johnny-Light, originally intended as a gentle reminder to boys and men to 'put the seat down, resolves the long-running battle of the sexes in the bathroom: lid up versus lid down," says co-inventor Bill Bradford, CEO of RBJ Manufacturing in Burleson, Texas. Its a lot less expensive than either a marriage counselor or an orthopedic surgeon, since older persons have been known to break their hips when falling into a toilet bowl."

The U.S. census reports that more Americans were injured in 1998 by their toilet (48,964) than while using a hammer (45,426), Bradford noted. More than 83,000 of our devices have been sold to date, due to its growing popularity as an 'anytime gift."

RBJs sales generally increase around Mothers Day, Fathers Day and during the Christmas holidays. The product also is turning up as birthday and housewarming gifts, as wedding favors, at bridal showers and bachelor/ bachelorette parties, and at new apartment and dorm move-ins.

The Johnny-Light can light the way to family harmony" all year long, Bradford contends. It preserves dignity and creates household peace. Parents have even written us that it speeded the potty training process for their young boys."

The bathroom accessory has received media attention in the U.S., Canada, England, Italy and Scandinavia. It has been featured on celebrity TV shows hosted by Regis, Leeza and Howie, and was a recommended wedding gift on The Today Show." It also has shown up on gadget, parenting, environmental, bridal and romance web sites in the United States, as well as a Japanese blog, since the bathroom-conscious Japanese would never want to embarrass a visitor or family member.

You can't monogram or engrave it, but I guarantee it will be an unforgettable Valentines Day gift, party favor or housewarming present," Bradford emphasizes. Its glow warms every woman's heart who has suffered a cold, wet indignity. Any person who gives or installs one wins both laughter and instant favor from his or her loved one -- mother, wife, girlfriend, parent. It says, 'I respect you.'"
    
FOR MORE INFORMATION OR INTERVIEWS:
Bill Bradford, RBJ Mfg., 1-888-566-5483, rbjmfg@flash.net, www.johnny-light.com

Preston F. Kirk, APR, Kirk Public Relations, 830-693-4447, kirk@281.com