CBS Rejects PETAS Racy Super Bowl "Sausage" Ad

Despite History of Risqué Super Bowl Ads, Network Wont Touch Funny Impotence Spot With a 10-Foot Pole

New York, NY (PRWEB) January 17, 2004 --PETAs 30-second tongue-in-cheek commercial, which uses a playfully sexy theme to make the point that eating meat causes impotence, has been rejected by CBS executives, who turned down the $2 million that PETA was willing to pay to have the spot aired during Super Bowl XXXVIII.

The ad features a pair of scantily clad women who try to seduce the pizza man but discover that he cant deliver "the sausage." Things pick up when they test the prowess of a vegetarian delivery boy. PETAs message is that eating meat can cause impotence by clogging the arteries to all the bodys vital organs. CBS rejected the ad on the grounds that it would offend viewers and that the network doesnt accept advocacy ads.

"Not so," says PETA Vice President of Communications Lisa Lange, who points out in a letter to CBS that the network regularly runs "jiggly" ads, like the "Coors twins," as well as ads for impotence medications, including a 2001 Super Bowl spot spoofing Bob Doles Viagra commercials. Lange also reminds CBS that it does accept advocacy ads-including for Super Bowl airing-such as the Truth.com anti-smoking commercials.

"CBS has no problem with airing commercial after commercial advocating the consumption of fried chicken, pork sausage, and fast-food burgers, even though eating these products is making Americans fat, sick, and boring in bed," says Lange. "Our ad has all three of advertisings most popular elements-sex, humor, and animals-so the network should jump on it."

The spot was designed by Philadelphia-based Crazy Daves House of Ads and was directed by Russ Lamoureux of Hungry Man Productions in New York.

The spot and a 60-second "directors cut" of the ad can be viewed at PETATV.com. A copy of PETAs letter to CBS is available upon request.