La Gavia Imports proves small boutiques can succeed amongst mass merchandisers in diverse online marketplace.

La Gavia Imports, five months after first launching online, is proving that small boutiques have a profitable niche delivering unique, handmade products amongst mass merchandisers online. The company has implemented a staged approach to increasing promotion of the site, resulting in a steady increase in traffic, without harsh spikes in activity. La Gavia Imports finds customers primarily through a variety of Internet marketing efforts, publicity and word of mouth.

Austin, TX (PRWEB) January 20, 2004 - La Gavia Imports (http://www.lagavia.com), a furniture retailer based in Austin, Texas, is celebrating their national launch in January. The site proves that smaller boutiques have a profitable niche delivering unique treasures amongst the mass merchandisers online.

La Gavia Imports is making their select inventory of all handcrafted, some one-of-a-kind or antique, imports, furniture, gifts and accessories available to the continental U.S. over the web. Founded in 2002, La Gavia Imports, Inc. has the mission of connecting the work of artisans and antiques from around the globe with twenty-first century city dwellers.

First launched in August 2003, the national La Gavia Imports website is scaling well. The retail boutique has implemented a staged approach to increasing promotion of the site, resulting in a steady increase in traffic, without harsh spikes in activity. La Gavia Imports finds customers primarily through a variety of Internet marketing efforts, publicity and word of mouth. The company is debt-free and has shown a positive return on investment for marketing efforts to date.

The appeal of La Gavia Imports is a combination of select, unique inventory and value pricing. Because La Gavia Imports' national presence is online, many costs related to overhead are eliminated. La Gavia Imports can offer prices for the items and flat delivery fees that successfully compete with local alternatives for hand-selected antiques and artisan productions. We believe that the Internet makes it feasible for us all to attain hand-selected treasures and fine handmade furniture at an affordable cost," says company co-founder Kirsten Cutshall.

Because of the attractive pricing and high quality standards, the best-selling products include some of the sites largest items: pine dining tables and chairs, hutches, armoires, antique stools and benches. Leather furniture is being introduced in 2004 as part of the national launch. All the sites home furnishings, gifts and accessories are handmade by village artisans, descendants of historic cultures including the Mennonites and the Mayans.

La Gavia Imports has no plans to depart from their boutique orientation and will remain dedicated to offering only select handcrafted furniture and accessories. The national launch simply represents an opportunity for La Gavia Imports to connect a greater variety of artisans and antiques with a greater number of customers in the U.S.
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