Consolidation Strategy Announced By Leading B2B Website Dvelopment Agency, Vanilla Finish

Website design and development company, Vanilla Finish, is set to begin on a rapid expansion move by acquiring a number of other well-placed website design agencies. This is a realisation of a long term plan to create a recognised euro-global brand for website design and strengthen it's position in the B2B marketplace.

London, UK (PRWEB) January 21, 2004 --Need a website built for your company or organisation? - read on - and this is not an advertisement. Have a quick search on the Internet or browse through a few business directories, and you will find a multitude of design companies offering the same service. How do you choose one thats right for you? It's a difficult situation - and one the London based web development firm, Vanilla Finish, is set to address.

Senior Vice President, John Howard, has today announced that his company will embark on a clearly defined strategy of consolidation in the web design sector. Initially, says Howard, they are looking to acquire a number of small-medium web design firms in Europe. 'This will allow us to consolidate our position in the B2B market and enable us to support larger marketing campaigns' he says. Long term, Vanilla Finish is looking to create an organisation that can be marketed on both a national & international level - something that no other web design agency currently achieves.

'Look at the market now, and there are literally hundreds of thousands of web designers out there. Some are small-medium companies, many more are individuals working from home. There is no readily recognised brand that businesses and organisations can rely on. For the customer, the key question is: how do I choose? And its a minefield' say Howard.

The corporate ethos of Vanilla Finish places it as a web producer -- not as a web design company. According to Howard, this is a key difference that Vanilla Finish is keen to exploit in the market. 'Businesses are beginning to realise that whilst its essential to have a well designed, visually attractive website, its equally important to have engaging content and functionality. We offer a complete production service, which encompasses areas such as copywriting, e-commerce and advertising - not just the pretty pictures

For more information:

Vanilla Finish
http://www.vanillafinish.co.uk
info@vanillafinish.co.uk