PETA Ads Showing Women "Behaving Like Animals" to Be Screened During Sundance

TV Spots Ridiculing Fur-Wearers Make World Debut at TromaDance

Park City, Utah (PRWEB) January 21, 2004 -- - PETAs new trio of 30-second ads aimed at making women who wear animals pelts look even more ridiculous than they already do will debut at the TromaDance independent film festival, which runs concurrently with the Sundance Film Festival. The ads, which were created by New Jersey-based advertising agency Gillespie and turned down by VH1, MTV, and even Animal Planet for being too "aggressive," will be screened in Salt Lake City and Park City during the festival. Admission is free and open to the public:

Date: Wednesday, January 21
Time: 10 a.m.-6 p.m.
Place: 306 Main St., Park City

"The Toilet Drinker" opens with a sound like that of a dog lapping up water. As the camera pans the house, a fur-clad woman on all fours comes into view, and we see that she is drinking from the toilet bowl. The legend "Fur is for animals" appears on the screen. "The Hair Ball" shows a woman grooming her fur coat with her tongue. She stops abruptly, coughs, and then spits out a huge hair ball. "Natures Call" features a woman in a fur coat relieving herself in a litterbox. The ads use humor to make a serious point: Fur belongs on animals, not humans.

Millions of animals are poisoned, gassed, or anally electrocuted or have their necks broken on fur farms and are drowned, bludgeoned, or stomped to death by trappers every year.

"People who wear fur already look like animals, so they might as well adopt animal behaviors," says PETA President Ingrid Newkirk. "Theres nothing sophisticated about wearing stolen skins."

Last year, PETAs shocking undercover video "Meet Your Meat," which graphically depicts what happens to animals before they end up on a plate, played at the Backseat Conceptions Film Festival-also celebrated in Park City during Sundance.

For more information and to view the new ads, please visit http://FurIsDead.com.
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