Sugar's Babies Wins African American MBA Venture Competition at Wharton

Sugar's Babies, an African-American family owned business, wins the business plan competition at #1 business school. The event was held by AAMBA (African-American MBA Association) at The Wharton School of the University of Pennsylvania.

Philadelphia, PA (PRWEB) January 20, 2004 --Sugars Babies, LLC, a maker of nursery décor and accessories that celebrate children of color, won first prize in the New Venture competition at the 30th annual Whitney M. Young, Jr. Memorial Conference held by the Wharton School of Business African-American MBA Association on December 6, 2003.

As the Wharton School boasts a history of nurturing business ideas from inception through launch and growth, the New Venture competition focuses on early-stage ventures and searches for business ideas that will contribute socially and economically to urban communities. A total of $15,000 is awarded to the finalists.

Three finalists out of more than 30 applicants were selected to make an oral presentation to a panel of professors, venture capitalists and business owners. In addition to Sugars Babies, the other finalists were the Golf Training Zone, an indoor/outdoor golf training facility, and Baobab Tree Project, an enrichment program for 10-15 years olds.

Founder and CEO of Sugars Babies, Fern Johnson said, I was really impressed with all of the finalists. We were really blessed to come out on top. Wharton and the African American MBA Association are doing good thing."

Sugars Babies products include 4-piece crib bedding sets, onesies, photo albums, receiving blankets, lamps, infant caps, bibs, and gift sets all depicting images of children of color. Sugars Babies products are available for purchase at www.SugarSBabies.com.

The Whitney M. Young, Jr. Memorial Conference is an annual conference held at the University of Pennsylvanias Wharton School, the number one ranked business school in the country. The Whitney M. Young, Jr. Memorial annual conference began in 1973, when four students established the program in memory of the former executive director of the National Urban League. The convocation has evolved from a half-day lecture series to one of the largest student-run business conferences in the country attended this year by leaders such as Black Entertainment Television chief executive Robert Johnson , author and activist Michael Eric Dyson , Delores Tucker of the National Congress of Black Women, Inc., and Philadelphia mayor John Street.

For more information on Whitney M. Young, Jr. Memorial Conference:
Web: http://wmy.wharton.upenn.edu

For more information on Sugars Babies, LLC:

Contact: W. Hasani Johnson, VP Sales and Marketing
Ph: 877.679.3389 (toll free) or 202.905.7320
Web: http://www.SugarSBabies.com
Email: hasanij@SugarSBabies.com or info@SugarSBabies.com
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